Customer service: examples to boost your business

If you have ever wondered, how can I retain my customers? We recommend that you continue reading, because today we will show you some examples of customer service.

Here we will tell you about some customer service strategies that successful companies are implementing. In addition, we will tell you step by step everything you need to know so that your business has incredible customer service regardless of whether your brand lives in the digital or physical world.

The importance of providing top 10 customer service

Before talking about the importance of providing a customer service of 10; It is important to clarify doubts that you may surely be asking yourself, such as: what are the differences between customer service and customer service? Or, what is customer service really?

Customer service is mainly responsible for offering the best consumer experience through various customer service strategies and techniques at the stage of the purchase cycle in which your audience is.

The main difference between service and customer service could be summarized in that one is in charge of planning and determining how the service should be carried out and the other is the implementation. In a few words, the sensations caused to the consumer by the attention given to them; versus the expectations of the interaction with the company.

What are the benefits of offering good customer service?

Now that you have a better idea of what customer service is, here are some (of the many) benefits you can get when you offer better customer service.

Reputation: it is one of the main factors for a company to be considered successful, if its customer service is good this can help bring your brand closer to the public, since there is no recommendation other than that of another consumer;
Satisfaction: when you want to position your brand, it is essential. Since, when you serve a customer and meet his expectations, it is very sure that your consumer will be loyal to your business. This brings us to the next point;
Loyalty: It costs companies between five and seven times more to attract new customers than to keep existing ones. Therefore, it becomes a priority to keep loyal customers through different methods, as this helps to maintain costs and increase sales.

📌 All of the above translates into higher sales for your company with satisfied customers.

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How to achieve excellent customer service?

As you may have realized, good customer service is essential for your business. But then, what are the keys to offering good customer service? What is it that makes everyone go crazy for your products and come back for more?

Surely, the first thing you should implement is your own customer service policies.

Essentially, customer service policies are the codes of conduct with which employees and each department of your business are governed and with which they must be guided in different cases or service scenarios. Remember that each moment of purchase is an opportunity to create an experience for your buyer.

Some of the main examples of customer service strategies and steps to follow to develop a successful customer service policy are the following:

Take advantage of technology

At present, technology is becoming more accessible to improve the customer experience, having software that helps you improve (and measure) the customer experience can allow you to provide an effective and timely service and, in this way, maintain your customers happy.

Make use of your social networks

Customers make constant use of the Internet, therefore an important strategy is to be in communication with them. Through social networks you can have a better understanding of what your client’s tastes and needs are, what they are looking for to solve problems and how they like to be served.

An experience designed for each client

There are many ways to personalize customer checkout processes. Get the most out of your tools and create remarkable actions such as online chat in which users think they are really being served by a person.

Today, it is a fundamental part of making customers feel listened to; that they know that behind each chat, call or social network there is a person interested in solving their problems.

Post-sale follow-up

Customers need -and expect- a follow-up after their purchase, an instance where they can obtain more information about their purchase, evaluate, etc.

Listen carefully and respond quickly

Today’s companies must be very well prepared to respond to suggestions, comments and be ready for possible criticism of their products or the entire purchase process in general.

Lean on your employees

Bosses often forget the needs of their employees, don’t forget that happy employees equal happy customers. Listening to your employees and their recommendations is necessary, many of them are the first line of communication between the public and your business.

In addition to the aforementioned, there are many other actions that can help you in the search for improvement in the areas of opportunity that you have detected to take customer service to another level:

Know the opinion of your customers and reward them through online evaluations of your brand.
Creating an online suggestion box can be quite useful to understand the needs of your customers.
Implement a post-sale evaluation system so that your client knows more about the product they have purchased.
Make sure your team is motivated to provide excellent service.

Customer service: examples that will inspire you

In today’s climate, where technology is everything and customers can express their feelings with just one click, it is even more important to provide good service that allows you to stand out exponentially from the competition.

The customer feels highly valued when they find good customer service within your business. Therefore, implementing effective customer service strategies is necessary, as it will allow you to maintain a high reputation and exceed the expectations of your customers.

Among the most important aspects to offer customer service in an exemplary manner are:

It is necessary that the company is willing and attentive to the needs of the client, to solve the problems in the best way.
Speed of response is essential as customers expect an immediate solution. For this reason, customer churn is preventable by having the issue resolved in the first or fewest interactions.

7 Examples of Companies Implementing Winning Customer Service Strategies

Among the most prominent companies, as far as a good example of customer service policies is concerned, we can find titans in their respective field such as Walmart, Starbucks, Spotify, among others.

Take a look at some outstanding customer service examples and learn how certain brands meet the needs of their customers:

Walmart

At Walmart, the autonomy they give employees is one of the main reasons why their customer service is second to none when it comes to supermarkets. Since the same employees take the initiative to help their customers.

In this way, employees feel motivated to help customers feel heard and have a personalized experience.

Cinepolis

In addition to being the largest movie theater chain in Mexico, Cinépolis is characterized by offering personalized customer experiences. Plus, it rewards loyalty with discounts through its app.

IKEA

Another commercial chain that is characterized by its experience with the consumer is IKEA. Without a doubt, they offer a great service strategy through their augmented reality application to improve the store experience.

Although it seems like just another service, this support to answer questions about dimensions, maintenance and more is not only offered through the application; rather, it is additional to the attention and support offered by the collaborators in the store.

amazon

The pioneer in digital sales knows that knowing and putting the customer first are guarantees of success. For this reason, during an assistance consultation, the collaborator has all the necessary tools to be able to help these people. That is, he has a person’s search and purchase history, as well as the status of his order, etc.

Amazon has technology for data collection and analysis, which allows you to further optimize your relationship with the customer.

Manzana

Through different applications and mobile devices such as the Apple Watch or more recently the Apple Tag; the company may collect data from its users to offer them a personalized experience. In this way, in the long term, users can improve not only their lifestyle, but also the experience they will have with the brand.

In addition to the above, within its stores Apple offers personalized treatment with highly trained people to offer the necessary information to each visitor.

Disney

It is one of the companies with the greatest worldwide recognition in terms of customer service. Since the experiences they offer within the parks and shops are unmatched.

The brand seeks to provide personalized and memorable experiences for people of all ages and from around the world.

The way he does this is through special training of his employees. This allows them to get to know the operation in depth and to be in tune with the magic of this brand. Therefore, if a visitor has an inconvenience or problem within its facilities, the company offers everything from paid dinners to free nights, depending on the seriousness of the problem.

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