The description of a product is one of the most important elements in an e-commerce or online store. In this post we are going to explain what it is, what it is for and how to make a product or service description and some examples. This way you can implement good practices and optimize your products in your online store.
For this reason, in this post we share four keys to achieve excellent product descriptions.
Let us begin!
What is a product description and what is it for?
The description of the product or service are brief texts that explain the characteristics and particularities of the products or services offered online. They are part of the technical file of the product and offer information to the consumer such as the forms of use, measurements, materials, colors, etc.
They are becoming more and more important for the decision-making of potential customers, they are a reinforcement to marketing strategies outside the online store.
Elements of a product description
- Title (including the name of the product and brand)
- Description (including product attributes)
- Details
- Characteristics (materials, measures or dimension)
✨ Tip: Take advantage of these spaces to offer valuable information to customers. Later we will tell you how to make a more attractive product description. Do not miss it!
Importance of the description of products and services
Probably there are details or keys of the product you sell, which are very obvious to you, but perhaps not to your potential customers. That is why it is essential to share as much information as possible about it in the product description.
In order to add more sales to your online store, it is essential that you offer your products clearly and completely.
As we mentioned in the previous section:
A product description can help your consumer to know more details about the item they are interested in, at the same time that it can guide them faster towards the purchase.
How to write the best product description
To create the best product description you need to think about the needs of your customers and identify those that your product solves. For example, an eyeliner. It is not recommended to leave only the name of the product, but to add the brand or some main attribute in the title: “Waterproof eyeliner” and in the description you can talk much more in detail. “Eyeliner with super intense pigments, resists contact with water for 12 hours. With natural pigments and free of animal testing. 5ml black color”
Now let’s see step by step:
1. Use clear titles
The title of the product has to be short and self-explanatory, that is, the customer does not have to resort to any other information to get an idea of what he is about to see.
For example, in the titles of its products, Tiendanube clarifies the color of the bag, its size and even specifies that it has a closure.
2. Describe the complete product
Do not spare any information that you think is relevant. Thus, your consumer will have at their disposal everything they need to make their purchase decision.
The more exhaustive the description of a product, the more secure the customer will feel when buying the product. In this way, the chances that you will have to return it or exchange it for another decrease.
Continuing with the previous example, we show you the description of the same Sundar Store bag in which it complements its description with technical details:
3. Use high-quality photos
To impress potential buyers browsing your online store, it is essential that you show excellent quality photos of your products.
In this way, you will not only get their attention but also, position yourself as a professional brand interested in displaying your items expertly.
This is how Tiendanube does it:
4. Show the variants of your products
Color, size, measurement: make sure to make clear all the variants of the product you offer, so that the buyer has the possibility to choose the one that goes best with him.
Also, it is very important that when you choose a variant, . In this way, you will improve the shopping experience of your potential customer, and avoid returns!
We show you an example of the Tiendanube:
5. Let’s get to work!
As you can see, the complete and specific description of a product is key when it comes to selling online, since it reflects more faithfully and accurately what you are offering and can help you add more sales. Put these tips into practice and tell us how it went!
🌟Tip bonus: It is important that you know that if you want that they are not yet used or that they are an innovation, the process is different.
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