The digital presentations they have become a fundamental tool for communicating ideas using audiovisual elements to capture attention and improve the way messages are communicated.
The ability to communicate clearly and directly is important for anyone, but even more so for entrepreneurs who have to convey ideas to their collaborators, partners, investors, etc. One way to do this is by digital presentations.
Digital presentations are tools to communicate ideas in different environments, be it school, work or family. In addition, the digital presentations are used to communicate the , the (), sales report, , business strategy, advertising strategy, just to mention a few topics.
To help you better understand this format, in this article I will explain what its characteristics are, what its advantages are, and some programs that will help you create them.
Let’s take the first step to improve the way you convey your ideas.
What are digital presentations?
a digital presentation It is a digital file that can include elements such as text, photos, videos, audio, infographics, animations, etc. Its objective is to expose, narrate or persuade a specific audience on a certain topic. It should be noted that, in general, they are a complement to an oral presentation.
These presentations can be displayed on an individual monitor, in a video conference or projected on a screen. They can also be consulted at any time if the digital file is shared.
Although there are presentations that can be understood without the need for a speaker, most of them require the presenter’s speech to complement their communicative function.
What elements does a digital presentation have?
The main elements of a digital presentation are:
- Slideshow
- Contents
- Typography
- outlining
- Background
Let’s look at each, briefly, below.
Slide
Each of the “sheets” of a digital presentation is called a slide. Its name comes from the old slides, also known as transparencies or sheets, which were used with a light projector to make presentations.
Scheme
It may or may not be presented at the time of the exhibition, but an outline is always present in a digital presentation, since it is a kind of map that defines the route to be followed in the presentation, which is why it is one of the first points to work on a presentation. Through an outline it is possible to divide a general topic into different subtopics to follow an order of information.
Contents
The content is all the audiovisual elements and text that can be integrated into each slide. Despite having the possibility of including several elements on a slide, it is advisable to only use resources that are directly related to the topic so as not to distract the audience and help them retain the information.
Typography
Typography plays an important role in the presentation because through it the titles, subtitles and body of the text are given hierarchy. Typically, each slide has a title to help define the topic, subheadings to complement the main title, and text to explain the topic.
Background
The background, also known as background, is a design element that will be present in most of the presentation, so it is essential to choose one that facilitates reading. White or soft colors are usually used to help contrast with the text.
Advantages of digital presentations
The advantages of digital presentations will be seen below:
- They organize the information clearly.
- They are easy to edit and work with.
- Summarize and synthesize information.
- They help retain attention for their different resources.
- They can be consulted at any time.
- encourage creativity
Organize information clearly
When presenting digitally, avoid addressing multiple points at once and focus on one topic per slide, which makes it easier to deliver a topic by breaking it down into parts and addressing each one sequentially.
They are easy to edit and work with
Many of the main digital presentation tools are free or freemium, this makes them accessible to different types of people, students, employees, children and adults.
Summarize and synthesize information
Because there is a limitation of form and time when making a presentation, it is necessary to synthesize the most important ideas of a topic and leave out the less relevant or secondary information.
They help retain attention for their different resources
The ability to include different audiovisual elements, such as videos, images, animations, audios and even memes, helps to retain the attention of the audience. All these resources are valid if they add value and help maintain interest in the exhibition.
They can be consulted at any time
Unlike a traditional presentation, a digital one can be consulted at any time and, if the format allows it, from any device. In addition, if the presentation is recorded, then the speaker’s speech will also be recorded on video to fully understand the subject matter.
encourage creativity
As such, there is no single rule for making presentations, although there are defined structures for certain topics. Thanks to this, each presentation can be unique and the level of creativity that he wants to show depends on the presenter, relying on different resources.
5 programs to make digital presentations
Currently, there is a wide variety of applications to make digital presentations, some of them have a cost, but a large part is freemium or free and only require registration on their platform. The main ones are:
- PowerPoint
- Google Slides
- Prezi
- I look
- canvas
PowerPoint
The quintessential program for making presentations, since its creation, has been a fundamental piece in the development of this format. Currently, it has many functions, such as a web version that allows you to work presentations in the cloud, create animations directly, integrate 3D objects, have layout suggestions by AI, even request advice from expert designers. However, the downside is that an Office 365 license is required to use it.
Google Slides
The main alternative to PowerPoint is Google Slides, a cloud-native app. It allows you to quickly generate presentations, collaborate with different users to edit a presentation and include an infinity of files and formats. Plus, it seamlessly integrates with all Google apps, like Google Meet for easy presentations or Sheets for visualizing data. As if that were not enough, it also allows you to convert or edit files saved in PowerPoint formats.
Prezi
Prezi is a cloud-hosted application for making animated presentations. This program does not use slides, but a kind of digital canvas, this allows greater freedom of movement when navigating from one topic to another. It also allows you to add interactivity and dynamism to a presentation and increase the level of immersion, since by zooming in on different elements, you can go deeper into them.
I look
Miro is a collaborative whiteboard capable of bringing together several people at the same time to work on a project and facilitating the collaboration of several users on the same document. This application has a wide variety of uses, such as brainstorming sessions, diagramming, integration events, creating buyer journeys, maps, planning, etc.; but also, it allows you to design presentations to export them or present them directly.
canvas
One of the free design tools preferred by entrepreneurs due to its ease of use, since it allows designs in different formats, from posts for social networks, logos, invitations to events, CVs, to digital presentations. In fact, Canva has many free templates that make the design process easier, as well as suggesting harmony between elements.
conclusion
As we have seen, digital presentations are a tool that complements a good exhibition to transmit knowledge or important messages, both in the school, personal or work environment.
Now that you know the importance of digital presentations, why not let the world know what you can do. One of the best ways is with an online store that will help you. That is why we invite you to
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