WhatsApp Business is an application that companies and businesses can use to communicate with their customers, provide support, offer promotions and sell their products.
It is estimated that 91% of internet users in Mexico use WhatsApp! And according to the Spanish portal Statista, in 2020 about 80.9 million users of the application were registered in our country
So if you have a WhatsApp It is an excellent tool to have an agile and efficient communication. with your potential buyers.
That is why we decided to create this post, in which we will review some of the WhatsApp Business features that can be useful in your business.
In addition, we will also give you some tips to get the most out of the application and increase sales of your online store. Don’t have one yet? Take advantage of our promotion and for 30 days.
What is WhatsApp Business?
WhatsApp Business is a free application that was launched in 2017. Its objective is to help small and medium-sized companies to connect with your customers instantly.
The app is available for Android and iOS mobile devices, Mac and Windows computers, and can also be used in the browser through WhatsApp Web.
What is WhatsApp Business for?
Some of the actions you can carry out with whatsapp for businessare:
- Answer questions
- Accompany your customers in the purchase process
- Promote products and services
- Offer exclusive promotions
- Automate messages
- Provide technical support
- Send messages to multiple contacts at once
- Manage appointments or reservations
How to use WhatsApp Business?
The first thing you must do is , then you must create an account, then we will tell you how to do it, step by step.
- Open the app.
- Read and accept the terms and conditions.
- sign up with a phone number that is not linked to any other account. If you want to use your personal number, you will have to unlink it from WhatsApp Messenger.
- Write the name of your company. Take into account that then you can not change itso write it carefully.
- Add a profile picture, your business description, the link to your online store and other data so that your customers can contact you and learn more about you.
Clever! now you can start using whatsapp for business for free. Business accounts are identified as such and, over time, you may be able to earn a verified business badge.
Tip: Did you already have a WhatsApp Messenger account that you used for your business? You can easily transfer the data to your business accountin you will know how to do it, step by step.
How many people can use WhatsApp Business?
If your company is made up of two or more employees, you have probably wondered if it is possible use WhatsApp Business on more than one device. The answer is no.
However, what they can do is open the account on more than one computer in its browser version.
How to sell by WhatsApp?
As we have already said, WhatsApp is an excellent tool to keep in touch with your customers. But also to increase your sales!
Keep reading and discover some infallible techniques to make sales on WhatsApp.
share your number
It is useless to have a business WhatsApp account if nobody knows you have it… Share your number on all your channels! From your social networks, to your; You can also include it in the purchase notes, the signature of your email and why not? In the packaging of your products.
Maybe right now you are thinking And how is that going to increase my sales? Imagine this scenario:
A potential customer is thinking of buying a product in your online store but, during the purchase process, a question arises or they have a problem that prevents them from moving forward. If there was a button in your ecommerce to contact you via WhatsApp, it is very likely that this person will decide to take advantage of it to make their query and continue with their purchase.
While it is true that there are other contact channels, WhatsApp is well known for its immediacy, so make sure to respond quickly! As they say, time is money. 💰
If you have a Cloud Store, there are two options to display the app button:
- Activating the WhatsApp button in your Tiendanube from the Cloud Manager.
- Integrating the application, available in our Cloud Application Store.
If you want to know the differences between each of these options, we invite you to read the article, in our help center.
Prepare special offers
An excellent strategy to attract customers through WhatsApp and retain those you already haveis by offering them unique benefits through this channel.
For example: you can give them access to exclusive promotions and discounts, presales, free shipping, exclusive launches, among others.
Remember to emphasize that, by being part of your contact list on WhatsApp, are receiving a unique benefit to which not everyone has access. That will make them feel special.
Create a catalog on WhatsApp Business
In 2020 WhatsApp Business enabled a feature that allows you to create product catalogs.
This is a unique opportunity to show your contacts a glimpse of what’s in your online store, without them having to leave the app!
You want to know ? It’s super easy, take note:
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When creating a catalog, your customers will be able to access it by touching the Shop button that appears in the upper right corner of the conversation. You can also send the link in your conversations, so feel free to share it with your contacts.
Use broadcast lists
You want send a message to multiple contacts at once? Before you think about creating a group to make the process easier, let’s talk about broadcast lists instead.
Broadcast lists allow you group contacts by categories and send them the same message at the same time independently. So each one will receive it in a private conversation and you will be able to follow up 1:1.
Something important to consider: only those who have saved your number in their contacts they will receive a message sent through a list. There is another important point of disclosing your number.
When you do the segmentation, take into account the sales funnel, that is, at what stage of the relationship with your brand is each person. Thus, you will be able to send them content and strategic messages to provide them with an even more personalized service.
Tip: be transparent and give your customers the option to unsubscribe from some list whenever they want. This will prevent them from taking more drastic measures to stop receiving your messages, such as blocking your number!
How to take advantage of WhatsApp Business?
Create automated messages
WhatsApp for business allows you to create automated messages for different scenarios:
- Welcome message to clients who write to you for the first time or who have spent more than 14 days without writing to you.
- away message to let your customers know that you are currently unavailable to respond.
- Quickly answers that you can save to answer frequently asked questions.
Explore different formats
Don’t just send text and emojis! As you know, WhatsApp allows you to send photos, videos and even animations, so plan a good content strategy for this platform.
We recommend you create a communications schedule and plan ahead the messages you are going to send.
Do not forget that graphic files consume data and take up space on devices. So better wear them on special occasions and find a good balance between these types of messages and simple texts.
To provide your customers more personalized attention, you can send audio. Just be sure to keep it short and, more importantly, ask them if they’re okay with receiving a message in this format.
Take care of your language and provide an excellent customer service
In this, as in the rest of the communication channels, it is important that you maintain the tone of your brand to inspire confidence and reinforce your identity.
Try to use neutral, friendly language and not make jokes or comments that could be misunderstood. Do not forget always check spelling before clicking the “Submit” button.
Always maintain the quality of your customer service with transparency, objectivity and efficiency in your answers.
Make your business hours very clear. to prevent your customers from getting upset if they don’t get an immediate response.
Avoid these mistakes when using WhatsApp in your business
- Send messages to users who they have not authorized receive them.
- To create groups with your clients.
- Send too many messages, do not exceed 3 per week.
- delay long to respond or, worse still, Do not answer.
- Send promotions expired or not applicable.
- Send templates without personalizing.
Now that you know all the details about how to sell on WhatsApp, there is no excuse not to take advantage of its multiple benefits and boost your business!
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