Own domains: what they are, how much they cost and how to have one in 2022

The own domains They will help you to have a space on the web that is 100% personalized and easy to remember for your clients. Also, if you are looking to convey trust and attract new visitors to your online store with a marketing strategy, this is the first step to achieve it.

support you in own domains for your online store it has many advantages: it is easy to remember, increases visits and gives credibility to your brand. Therefore, in this article I will explain to you what a web domain ishow it works and how you can get a custom one to use in your ecommerce.

In addition, I will also give you some tips for choosing a good domain that attracts your online store and we will explain, step by step, how to use your own domain in your Tiendanube.

Take your notebook (physical or digital) and learn all about domains! 😉

What is a web domain and what is it for?

A domain is the address given to a specific space on the web. For example, if you write http://.mxyou will enter the Tiendanube website.

Every website is hosted on a , which is where the files and data that make it up are stored. The domain helps us to remember in a simple and easy way the address of the website that we need. Otherwise, we would have to use the IP address to access each page, and it would look something like this: http://123.45.678.910instead of http://yourbrand.com.

In addition to being confusing, this would affect your company’s marketing efforts and your site’s search engine rankings (SEO). The harder it is to find your website, the harder it is to get sales!

The own domains also will allow you to have to the. For example: info@tumarca.com either clients@tumarca.com. This is important so that the client quickly identifies who is the person or company that is sending the message, reducing the risk that your email will be deleted due to insecurity or ignorance.

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What do own domains mean?

Relying on your own domains is of vital importance to convey confidence to your customers.

to have one it is necessary to register it to reserve the name you want (as long as it is available) and be able to use it in your URL for a certain time. Normally, the minimum period is one year; a few weeks before the period expires, you will receive a message to renew it.

It is worth mentioning that when you register the domain you will only have the right to use the name; the creation of a website, and email accounts associated with it, must be done separately.

What is a DNS and what does it have to do with own domains?

The Domain Name System (DNS), translates your own web domain name into a numeric language (IP address) to be able to locate the website data entered in the browser.

The same IP address can have many associated domains. It’s also important to mention that the domain name can remain intact, even if the site is hosted on another server (just ask DNS to link an existing domain name to a new IP address and you’re good to go). It would be like a family that moves to another city and still has the same last name.

There are two main types of web domains:

Generic or gTLD (geographical Top Level Domains): Generic domains independent of a specific geographical area. For example, .com, .net, .org.
Territorial or ccTLDs (country code Top Level Domains): domains associated with a specific country, such as .mx for Mexico and .ar for Argentina. In general, these territorial domains are added to the generic domains in this way: .com.mx or .com.ar.

How much does it cost to buy your own domain?

For buy a web domain you will have to create an account in one of the companies endorsed by the (Internet Corporation for Assigned Names and Numbers) to sell domains and buy them.

Each company may charge a different value per domain, and in most cases, the value of the domain will vary based on the popularity of the term you choose. To give you an idea, you can find a domain from less than 100 MXN per year, to more than 1,000 MXN.

Some of the most popular domain registration companies are: , (for .mx domains), and .

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What do I need to register a domain?

Be of age.
Choose a company that sells domains.
Check that the domain you chose is available.
Provide your personal or company information.
Determine the period in which you want to “reserve” the domain.
Buy the domain.

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How to create your own domain? Tips for choosing one that boosts your sales

A suitable name for your domain can boost (a lot!) your sales. Here are some helpful tips:

Make it easy to remember.
It must be descriptive.
Long or short domain?
It should be easy to pronounce.
Must be social friendly
It is better to avoid…

1. Make it easy to remember

Many ignore the function of saving their favorite websites in “favorites” and prefer memorize the name of a page. This is something you should keep in mind when choosing your own domain.

Imagine your domain is something like 1cosmetik2.com.mx, although it is short, it is difficult to communicate. Always opt for simplicity.

2. It must be descriptive

With a descriptive domain you will help your customers understand what your site is about, even before they visit it for the first time.

SEO gurus claim that a domain must contain the most important word that describes your business, product or service. For example: if you have a brand of shoes called “Lina”, instead of buying the domain http://lina.com.mxI bet you http://zapatoslina.com.mx.

In this way, you will get more relevance in terms of SEO by including a keyword that is so sought after by users in search engines.

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3. Long or short domain?

The maximum length is 63 characters, which would allow you to create a domain of this size: http://xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx.com.

although always it is advisable to opt for short domains, keep in mind other important features (for example, being descriptive) to make it work properly. In other words, look at the difference between the domains http://hyfassi.com (short, but hard to remember) and http://ropalinda.com (short, memorable and descriptive).

We also recommend that the domain has less than three words and that each of these words is short. look at the difference between http://uncake.com Y http://unpastelparacadaocasion.com.

Ideally, all owned domains have a single word. Unfortunately, this can be a challenge, as these options—in most cases—have already been purchased and are often quite expensive.

4. It must be easy to pronounce

Always keep in mind that your domain must be able to pronounce easily to make life easier for those who want to reach your online store.

Domains with onomatopoeia (words that imitate a sound that is not typical of human language), for example, can be quite confusing, since most of the time the way it is spoken is different from the way it is written.

If we take, for example, the onomatopoeia “quack quack”, people are likely to spell it in a variety of ways. There would be alternatives like “quack quack”, “quak quak” and “quak quak”…

If onomatopoeias are essential, an alternative is buy other similar domains to redirect them to the official domain (with misspellings, missing letters, etc.). Google, for example, has the domain gogle.com (which redirects to the original Google com).

Keep in mind that if you set up more domains pointing to the same site, you’ll need to use canonical URLs to keep your search engine rankings (SEO) intact.

And what does that mean? That you will have to insert a code in all the pages to indicate which is the original domain. If you ignore this, search engines can penalize you for duplicate content.

If your brand is going to be there, make sure it is also available there. For example: if your page is http://furniturebomIdeally, your Facebook page should be http://facebook.com/mueblesbom.

This point may not be essential, but it is worth noting that the more consistent your domain is, the greater its impact on the audience.

6. It is better to avoid…

special characters

That is, the independent symbols of the alphabet, such as “$“, “#“, “@“, etc. This is because your page’s ranking could be affected in search engines.

The script “-“

There are many sites that use this feature to separate domains that contain more than one word, such as http://an-example.com. Although it is an alternative that makes reading more pleasant, keep in mind that those who do not know your site are more likely to write it without a script and even those who already know it, they can easily forget this detail.

The hyphen is an alternative only if the domain you are looking for has already been purchased by someone else. In that case, it might even be better to reword the name than go with the hyphen.

If you already have a website with a hyphen, we recommend that you apply the advice of registering more than one domain for the same website with similar names, also registering the domain without the hyphen.

The numbers

Nowadays there are many websites that use numbers in their domains to decrease their size. Although it seems like an advantage as it would comply with the domain size advice, users tend to remember better the word that represents the number than the number itself: http://1example.com it’s different from http://anexample.com.

Again, our advice is to register both to avoid losing users down the road.

Now that you are clear about what it is and how you can buy a custom web domain, we are going to explain how to use your own domain in your Tiendanube.

Learn more…