sell alcohol online It has become one of the most attractive businesses for entrepreneurs. In Mexico it had a great boom during the confinement due to the pandemic, but it continues to be successful; due to changes in consumption habits in the population of our country.
In this content you will find tips for selling alcohol online, as well as the main procedures or requirements that you need in case of starting a home sales or alcohol delivery business. Let’s get started!
Is it legal to sell alcohol online?
The quick and easy answer is: yes. In Mexico, there is no law that prohibits the sale or distribution of alcoholic beverages through digital platforms. Although there is no one that regulates this activity; It is important that you know the regulations of your locality so that you obtain the necessary permits and can operate without running the risk of fines or sanctions.
Procedures or permits necessary to sell alcohol online
There are two ways to sell alcohol on the internet, either as a natural person or as a company (moral person). If you are going to start the business on your own, then you will have to do it as a natural person. On the other hand, if the project involves more partners, the ideal is to carry it out as a legal entity. Next, I will list the permits or procedures that you must carry out in each case.
Steps to sell alcohol online from home
- Process your RFC.
- Select the tax regime for a natural person with business activity.
- Make your registration in the register of taxpayers of alcoholic beverages in the RFC.
Now I will explain each procedure in detail. Let’s go!
Process your RFC
The RFC is essential for all people over 18 years of age, but if you do not yet have it, you can process it for the first time. You will need your CURP, official identification and proof of address for the procedure. I share with you a content prepared by Karla Reyes with all the detailed information for .
📌 Free procedure
Tax regime for individuals with business activity
This regime will allow you to start your business without paying a lot of taxes and you will have the opportunity to deduct expenses derived from the activity you carry out, as well as some personal expenses. This regimen will benefit you when your business is taking off.
As a natural person with business activity you must pay VAT and ISR, also issue invoices and make your monthly and annual declarations in each fiscal year.
📌 Free procedure
Make your registration in the register of taxpayers of alcoholic beverages
The is the registry that the SAT has of the natural or moral persons that are dedicated to any of the activities related to alcohol and beverages derived from it. That is to say, production or manufacture, packaging, importation or wholesale or retail marketing (in case of needing labels and seals for fiscal and sanitary control).
For example, if you are going to sell alcohol-based alcoholic beverages such as creams, distillates, fermented beverages, craft beer, etc., and you are also in charge of the manufacture and packaging of the beverages, it is essential that you process it.
👀 Beware: if your only activity will be to distribute alcoholic beverages, it will not be necessary to register in this registry.
It is important to mention that there are no laws or legal provisions that require necessary measures to store products at your home. I always recommend you seek personalized legal advice to analyze your case promptly. Since you may need to process a land use such as a grocery store, storage, miscellaneous, etc.
Steps to sell alcohol online as a legal person
- Process the authorization of use of company name.
- Obtain the articles of incorporation of the company.
- Register your company in the Treasury.
- Process land use for your warehouse.
- Obtain the operating license.
- Regime (in some cases).
- Register in the taxpayer register of alcoholic beverages.
Process the authorization to use the company name
The authorization to use a company name or also known as a company name is, nothing more and nothing less than, the green light to use the name of the legal entity with which your company is going to operate and is going to identify itself legally. Check the .
Obtain the articles of incorporation of the company
The articles of incorporation are the document that indicates percentages of participation of partners in a company and information on the creation of a company. This document is necessary for several procedures such as registration with the Treasury as a natural person. To process it you need:
- Authorization of use of company name
- Questionnaire that is provided at the notary where you process it
- Birth certificate, official identification and tax identification card of the partners
Register your company in the Treasury
To register your company as a legal person in the Treasury, you need to register in the general regime. In this, you will be able to carry out commercial activities for profit and you will have tax obligations.
To carry out this procedure you need:
- Authorization of use of company name
- Constitution Act
With these documents you will be able to register with the Treasury as a legal person, follow the steps that Karla Reyes shares with us.
Process land use for your warehouse
Land use is the document that will indicate the activities allowed in a home or property. The use of land necessary for a warehouse of non-perishable products and real estate can be housing with offices, housing with commerce, mixed housing and equipment.
Before renting a property for this purpose, check the permitted land use for the area. To process it you need:
- Constitutive Act
- Valid official identification with photograph (IFE, INE or Valid Passport)
- Proof of address
- location sketch
- property deeds
- Topographic map
- Valid property ticket
- Free written request
- request letter
- Georeferenced plane with transverse universal coordinates (UTM)
The cost of the procedure will depend on the surface of the property in a range of $11458.94-$9,552.89 MXN. To learn more about this procedure.
Operating license
The operating license is the document that authorizes the operations of businesses. It is processed in the Mayor’s Office or Municipality corresponding to the address of the property and the requirements may vary from one Mayor’s Office to another. For this reason, I recommend you approach the offices or seek legal advice.
📌 In Mexico City some mayors issue permits for the sale of alcohol, ask if it is necessary to avoid fines or suspension of activities.
Currently, some states seek to regulate the sale and consumption of alcohol, such as .
What do I need to sell beer in my house?
Selling open alcoholic beverages in a house is possible if the property has land use that allows it. You should also consider the procedures to sell alcohol online as a moral person that I mention a few lines above.
💡 Tip: Keep in mind that you must know the one to which your business belongs to know the hours allowed for the sale of alcoholic beverages. I’ll tell you in advance, those with low impact that are dedicated to the sale of food can only sell drinks of this type from 12:00 to 17:00.
How to start selling alcohol?
- Determine where you are going to store your merchandise
- Get suppliers
- Sign up for the list of taxpayers of alcoholic beverages
- Carry out the necessary additional procedures according to your case
- Take good photos of your products
- Write your product descriptions
- Open your social networks
- Create your online store
- Generate traffic for your online store
1. Determine where you are going to store your merchandise
This will help you know what procedures you need to start operating your online store or applications where you sell. For example, if you are going to allocate a room or section of your house to store your products or if you are going to require a warehouse.
This will depend a lot on the size of your business and its needs. It is not illegal for you to use your house as a warehouse, because you are not breaking any law because it is not about dangerous substances. So you can safely start with something small.
2. Get suppliers
Suppliers are one of the key pieces for a business. Therefore, it is very important to look for reliability, legitimate products, good prices and for your business to benefit.
3. Sign up for the list of taxpayers of alcoholic beverages
This registration in the SAT is essential to be able to market bottled or prepared alcoholic beverages. The procedure is free, if you have more questions you can consult in detail the section of this content that explains the steps to follow for this procedure.
4. Carry out the necessary additional procedures according to your case
The procedures, permits and licenses are part of the first steps to sell alcohol online or in a physical location. In this way you avoid problems or fines for operating outside the law. Return to the first part of this content to review the necessary procedures according to your case.
5. Take good photos of your products
Now that you have the providers and paperwork ready, it’s time to take . Do not forget that when selling on the internet, photographs and descriptions are your tools for closing a sale.
Try good lighting and in case of selling prepared drinks you can use scenery or setting to create impressive photos.
6. Write your product descriptions
People who enter your sales page will rely on the description to make decisions. For this reason, you must bet on clarity and include all the specifications of your products.
Learn more…
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7. Open your social networks
Social networks are a means to boost your business. One of the main functions of networks is to expand the reach of brands and a means to connect with consumers.
For digital businesses, they also mean a sales channel. Because they can drive traffic to your online store.
📌 Remember: you don’t need to be on all social networks, you must be strategic to use your time and money effectively. Check the .
8. Create your online store
You do not need a large investment or specialized knowledge. You can easily open your own store with platforms like Tiendanube. You need an email, password and your business name to open it.
Plus, you can get the first 30-day trial for free. If you don’t have it yet, take advantage of the free trial version.
Within seconds of creating your store, you can add product photos and descriptions, as well as choose the design and color palette that suits your brand.
To finish, you must choose the payment method, the shipping method and the applications that will help you take control of your alcohol store.
📌 Don’t forget: when selling alcohol through an ecommerce platform you must activate a…
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