So you want to become an Instagram post expert. Let us tell you that you came to the right place. Through this content we will explain what, when and how to post on Instagram, making the most of this social network.
Regardless of whether your purpose is to grow your community, position your brand or simply improve your account statistics, with the tips that you will find here, we assure you that in a matter of days you will notice improvements in the performance of your publications. Take note!
What to post on Instagram?
Instagram is a social network that was born with a great focus on visual content, offering different modalities. These are the main contents that you can publish on Instagram:
- Photos
- Videos
- stories
- Guides
đź’ˇ Tip: in 2022, due to the clear influence of TikTok, the content that has the greatest reach is reels, so if you want to follow trends in content creation and improve your reach metrics, we recommend that you include them within your .
How to post photos on Instagram?
There are different methods to post photos on Instagram. We list some of the most popular or the most used by users.
- as a single post
- like carousel
- like a story
- inside a reel
Photos are among the most popular content on Instagram. They are not only their born format, but one of the most versatile.
It allows you to tag products in the images, add user profiles and places, promote them with some budget and include buttons, managing to drive traffic to your website or the user to perform a specific action.
How do I post a photo on Instagram?
Too easy! I followed these steps to post a photo on Instagram:
- Select the “+” button.
- Select the format.
- Select the photo.
- Edit the photo.
- Write the description.
- Add the details: hashtags, location, tags.
- Share!
Let us explain in a few words the step-by-step process and answer any questions that may have remained.
1. Select the “+” button
If you publish from the Instagram app, in the upper right corner you will find a square with a “+” symbol. Touch there to access the different types of existing content for your account.
2. Select the format
Among the options that appear, I chose the one that says “Publication”. Click and the new post creation module will open.
3. Select the photo
Here you can choose between one or several images from your gallery, take it with your device’s camera or combine photos and videos if it is to publish a carousel. When you have done it, click on “Next”.
4. Edit the photo
In this step you can apply filters to your image, choose how intense you want the distortion, as well as adjust other parameters such as brightness, contrast, warmth, saturation, color, highlights, shadows and many more.
5. Write the description
Once you have the perfect image, it’s time to write the description. The limit of available characters is 2,200. However, the recommendation is not to exceed 500 and choose a , which gives context to the image that you are going to publish.
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6. Add the details: hashtags, location, tags
Almost everything is ready to post photos on Instagram. Now that you have the description, I included the hashtags and other elements such as tags of people or places.
You can add up to 30 hashtags in each caption, but make sure to select those that really describe your content, so that each one of them is a light for more users to reach your publication.
đź’ˇ Tip: in the advanced settings, within the accessibility section you will find the option to include an alternative text. Don’t forget to add it to apply a bit of .
7. Share!
Hit the “Share” button and let Instagram do its magic. We recommend that once your image is published, you make sure that everything looks amazing. Remember that even published it is possible to edit the description and tags, in case you have missed something.
Now…, let’s see an example of our Instagram account!
How to post videos on Instagram?
Now that you know how to post photos to Instagram, let’s kick up the complexity a bit. These are some of the ways to post videos on the social network.
- as a single post
- inside a carousel
- like stories
- as reels
In addition to being one of Instagram’s favorite formats, videos can be used in multiple content, with stories and reels being the most popular —for the moment— on this social network.
How to post a video on Instagram?
These are the steps to follow to post a video on Instagram:
- Select the “+” button.
- Select the format.
- Select the video.
- Edit the video.
- Write the description.
- Add the details: hashtags, location, tags.
- Share!
Don’t worry. If there is something that you are not clear about, here we explain the detailed process.
1. Select the “+” button
Similar to the way we did it with the image, click the button located in the upper left corner and you will see the available options.
2. Select the format
From the dropdown menu, select the format in which you want to publish the video. I chose between post, story or reel. In the live video option, you cannot use pre-recorded or edited content.
3. Select the video
You can do it by selecting a previously recorded video available in your image gallery or record from the application. In the latter case, the limit is 60 seconds; if you upload it as a post, it can be up to 10 minutes long.
4. Edit the video
If you post the video as a publication, you will have almost the same editing options that you have with the photos, while if you publish as a story or reel it is possible to activate other types of filters and even apply effects created by other users. In the next two sections, we go deeper into these formats.
5. Write the description
Depending on the format you have chosen, this step can be done before or after adding the details. Just remember that you have up to 2,200 characters to create an eye-catching, fun, and unique video footer.
6. Add the details: hashtags, location, tags
There are many elements that you can add to videos: from text boxes, hashtags, gifs, tags and more. Similar to the previous case, you are allowed to include up to 30 different hashtags and with it, prepare your video so that it has a greater reach.
7. Share!
Once you’re happy with your content, click “Share” and wait for the video to post. Depending on the length and weight of the video, this will take a few seconds or minutes.
Take a look at a first-hand example:
How to post a story on Instagram?
Let’s move on to talk about stories or Stories on Instagram, one of the platform’s favorite resources. Here are the steps to publish it:
- Select the “+” button.
- Add the stuff.
- Add the details.
- Share!
Next, we explain a little more about these steps and how to post something on Instagram Stories so that you don’t have any doubts.
1. Select the “+” button
Located in the upper right corner, from the drop-down menu of options, you must select the one that says “History” or “Story” depending on the language settings of your mobile device.
2. Add the material
They can be images, videos or a recording made with the camera applying some filter or effect. In case your video exceeds 15 seconds of story length, it will be divided into parts.
3. Add the details
Now comes the fun part. Within the resources available for stories you can find text, drawing tools, to make surveys, questions, gifs, stickers, links to websites, questionnaires, user mentions, location tags, avatars and music.
Use them to post on Instagram and have a good reception, add dynamism, encourage your participation and make your stories more playful.
đź’ˇ Tip: don’t overcrowd stories using too many tools. Focus on the main message and how to convey it properly to the audience.
4. Share!
If you are satisfied with the result, you can post on Instagram by clicking the button with the white arrow located in the lower right corner. Here it is possible to select that it is also shared on your Facebook profile.
đź’ˇ Tip: if you don’t want to upload it yet, you can save the composition of the story by clicking on the button with the “<” symbol located in the upper left corner and selecting the “Save draft” option.
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How to post a reel on Instagram?
Reels are the highest priority content format on Instagram at the moment and even more tools to create content may be integrated. Therefore, here we show you a brief guide on how to publish on Instagram. I followed the steps!
- Select the “+” button.
- Add the stuff.
- Edit adding additional elements.
- Write the description.
- Include the details.
- Share!
We expanded the description of each step to avoid confusion.
1. Select the “+” button
If you want to create a reel from scratch, you can do so by clicking on the “+” button located in the upper right corner or from the reels section, positioning yourself where you want to remix or use the audio.
2. Add the material
You can combine videos with images, mixing them together, or make a collage of only videos or photos. Whichever option you choose, make sure it doesn’t exceed 90 seconds.
3. Edit adding additional elements
Similar to the functionalities that you have available for stories, in the case of reels you will also have text tools, gifs, labels, questionnaires, polls and more plugins.
Don’t forget the music!
Music on a reel is a powerful element to gain followers, since they can find you through it, as well as giving you the opportunity to get on trends, challenges and other important events on this social network.
💡 Tip: If you see a reel with a song or sound you like and you want to use it to create content, you can save it by clicking on its name and selecting the “Save audio” button.
4. Write the description
Similar to how other content formats work, you have up to 2,200 characters to write your description. Make sure you choose the most original for your reel.
5. Include the details
In addition to the hashtags, there are other elements to consider, such as the cover of the reel to take care of your , the…
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