The “Who we are” page aims to tell the story of your brand and who its protagonists are. Thus, you can get closer to your customers and inspire the confidence they need to make their purchase.
In the world of e-commerce, it is key to build trust in order to convert them into buyers.
With this goal in mind, your “About Us” page is a super useful resource for those visitors who are interested in a product from your store but, not knowing your brand, they are not sure about moving forward in the purchase process.
Unfortunately, many businesses miss this space and end up simply including their mission and vision full of hackneyed phrases, which hardly influence any purchase decision.
Therefore, below we share the 5 keys to create a good page about your brandand earn more sales!
1) Tell what you do and why
It is essential that, if a visitor expressed an interest in learning more about your brand, they can quickly find out what you do. However, as in any marketing piece, it is not simply about detailing what you produce; also you have to include what makes your products unique, the philosophy and values that distinguish your brand.
See how Tiendanube does it:
2) Tell your story
Undoubtedly, showing that you have experience in your field is an excellent way to . But experience does not mean simply mentioning the number of years you have been in business.
Your story is much more interesting when you include those milestones and events that implied a turning point in the trajectory of your brand.
For example, you can include events such as the launch of the business, the creation of new products, the fact of having reached a certain number of sales or clients in a certain time, conferences in which you participated or organized, investments received, strategic alliances, regional expansions , among other examples.
The most important thing is that the writing of this content, which you can do on your own or through a , has to be impeccable and very attractive so that it can connect with your potential clients through your story.
Use storytelling tools to tell your story in an engaging way:
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3) Introduce your team
A good technique to make your brand look more human and real is to present the team that runs the company. You don’t have to introduce everyone, but it’s good practice to include the founding team and/or top managers.
Regarding what information to include about each one, we recommend: a photo, name and a brief personal biography. This is how the girls from the online store do it!
4) toast social-proof through testimonials
The social-proof (customer testimonials) is a key phenomenon for your online business strategy, and your “About Us” page is an ideal place to show some success stories of your buyers.
Without a doubt, this strategy will help people who are thinking of buying your product or service, define themselves faster by the purchase.
To make the testimonials even more authentic, don’t forget to include a photo of the client, their name and their first-person account. This is how we do it in Tiendanube!
5) I included your contact information
Few tactics are more effective at building trust and increasing credibility than displaying your contact information.
Contact information is a tool that inspires confidence and security: if any of the visitors to your online store have a problem before making the purchase, for example, know where you can turn and ask for help.
However, keep in mind that when you share contact information it is important that you are transparent with the level of customer service. For example, if you include a telephone number, indicate its opening hours; If you include a social network, make sure you answer the messages you receive through that medium.
It is not about maximizing the number of channels but about serve your customer quickly and effectively. 🙂
Know more:
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Now that you know the 5 keys to creating a successful “About Us” page, it’s time to build yours in your online store! Still don’t sell online? And try the platform free for 30 days!
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