505. The case of the wedding car – .com

Today we see the outcome of “The case of the wedding car” and raise “The case of rainy days”, gone through water.

But first, let’s remember that today is a very special day, because we are opening a new teacher. Neither more nor less than , who will be our “audiovisual teacher”. And we’ll start with a classic: A . I hope you enjoy it as much as I do.

Also, to celebrate it, on the Intranet you have a free theme for 24 hours. Neither more nor less than Enterprise Pro, take a look at the . Take advantage, it’s great!

And now yes, let’s move on to the resolution of the case of the wedding car. Let’s remember the data:

• A fan of vintage cars. He didn’t collect them, he just liked them.
• But he had a chance: Buy two old cars, one white and one black, in good condition. He thought of using them for weddings.
• The idea was to do the rental with a driver for weddings and thus monetize the issue.
• He set up a website with photos of the cars and was registered in some directories.
• But nothing, very few conversions. Very few, in fact. And the few she had were word of mouth.

The solution is a double action plan that I usually use when you don’t know where to start, and you have a low budget:

1. Long term
   • Inbound and content marketing: Posts about what you like (+4 points)
2. Short term
   • AdWords (+2 points).
     • Investment of €5/day
     • Two campaigns: (+1 point)
       • classic car rental
       • wedding car rental
   • Facebook (+2 points)
     • Segmenting people who were going to get married (+1 point)

And here you have the conversions broken down by month and origin:

• First month
  • Inbound -> 0
  • AdWords -> 1
  • Facebook -> 2
• Second month
  • Inbound -> 0
  • AdWords -> 2
  • Facebook -> 3
• Third month
  • Inbound -> 0
  • AdWords -> 1
  • Facebook -> 1
• Fourth month
  • Inbound -> 2
  • AdWords -> 2
  • Facebook -> 1
• fifth month month
  • Inbound -> 3
  • AdWords -> 1
  • Facebook -> 2
• sixth month month
  • Inbound -> 5
  • AdWords -> 1
  • Facebook -> 1

As you can see, the key element here has been the combination of long and short term results. Initially, the investment in advertising achieved conversions to have a quick return on investment and not lose faith in the business, and from the fourth month the inbound begins to take effect.

Currently, a salary is already taken from the reserves, and they are also 3 months away from recovering what they invested in the purchase of the cars. Even he thinks about buying another one. But that will be another case… 🙂

And now attention, let’s see the key points of the new case: The case of rainy days

• Pastry cafeteria that I frequent.
• Rainy day, he had a meeting with a client.
• We did the meeting. No one had come in the whole time.
• They blamed the rain.
• It is true. My wife also has those rainy days.
• However, there is a solution. In fact, more than one.
• Low cost, little investment.

Well, as you can see, a very specific case but that could be happening to a lot of people. How to counteract rainy days? What can we do so that billing does not drop if the streets are wet? I’m all ears!

Well, this is all for today. As always, I hope you enjoyed today’s podcast. Thank you for your , for your , and for being there, on the other side 🙂

And you already know: At 10:10 he starts with Antonio. I await feedback, I hope you learn a lot.

We’ll hear each other tomorrow at 07:07 with a five-star guest. Until then… Very good morning!