8 advertising strategies that do work!

The advertising strategies They are communication techniques that a brand uses to reach its target audience with the right messages, through the right channels and at the right time.

If your business wants to start selling, get more customers than it already has, present new products or services, launch promotions, or make its purpose known, then you cannot ignore the advertising strategies that will make it easy for you.

And so that you know where to start and which ones should be put into practice, in this article I will tell you more about the advertising strategies, advertising campaigns, examples of them, their usefulness and how you can get the most out of them. Take note!📝

What is an advertising strategy?

Advertising strategies are marketing actions that companies execute both in offline and online media, in order to persuade a certain , in such a way that they end up responding to them. Well implemented, they achieve that:

• Make purchases.
• Increase your fidelity.
• Know your business model.
• Empathize with their values.
• Recognize your brand.
• Take advantage of promotions.
• Check out the new merchandise.

And more!

They have always been considered a very important part of the success of any organization, because through them, creative, constant and personalized communication is maintained with prospects and customers. This is why its list of benefits does not end here.

Advantages of an advertising strategy

1. They have high range: transmit ideas to a large number of people.
2. They build trust: They reveal the value proposition of a company.
3. They segment the market: They allow to reach very specific profiles.
4. They make an impact: influence consumer behavior.
5. Strengthen presence: They make a business stand out from its competition.
6. Increase the portfolio: attract new customers and retain existing ones.
7. They improve the image: position a brand.
8. They generate emotions: They are designed to provide solutions to needs, challenges and challenges.
9. Educate the public: they inform people about what the business does and doesn’t do.
10. They exploit resources: take advantage of available market information to generate actions.

Now, if you have reached this point and what you are now wondering is how to obtain results, we invite you to continue reading to discover how each of the advertising strategies.

Types of advertising strategies

The first thing to keep in mind when designing a advertising strategy for your business is what you want to achieve with it, that is, its objective.

With this in mind, you will trace the beginning of the path that the strategy will follow and identify which of the following categories it will belong to, which are:

1. content advertising
2. pull advertising
3. consumer-centric advertising
4. push advertising

content advertising

Your mission is provoke certain responses in consumers; it sends out very direct messages, focuses on the brand and relies on various channels to achieve this.

Despite what many believe, advertising content is not the same as doing . Its main difference with this other technique is that it takes advantage of paid channels -such as search ads, display or on social media—and doesn’t rely on organic reach to drive results.

Likewise, it is a strategy that contemplates other categories within:

• Informative advertising: highlights the brand’s value proposition.
• Comparative advertising: compares the attributes of a product or service with those of the competition and clearly demonstrates who provides more benefits.
• Emotional advertising: appeals to emotion to get certain reactions in particular.

pull advertising

It is done when a brand is already well positioned in the market, since it has the purpose of remaining in the minds of its customers and communicating that they are still present in the market.

More than the search for a sale, it focuses on retaining them and encouraging them to continue accepting it in the long term.

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consumer-centric advertising

It is a strategy that places special emphasis on very specific characteristics of potential buyers, and is supported by analyzes that provide key data to deliver your message as accurately as possible.

In this advertising strategy it is possible to recognize 3 types of audiences:

• B2B (business-to-business): when the company serves another company.
• B2C (business-to-consumer): when the company serves the final consumer.
• C2C (Consumer-to-Consumer): when efforts occur between one consumer and another.

push advertising

It is ideal for presenting a new product or service to the marketsince its mission is to make the public aware of the news and, as its name indicates, push it to make a purchase.

It is a strategy that insists through incentives such as: gifts for first purchases, free trials, among others.

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Once you detect what type of strategy you need carry out in your project, what follows is that you choose which channel to launch it on. For this you have multiple alternatives:

Advertising media to manage your campaigns

Although the way of advertising has evolved over the years, this does not mean that any channel is no longer effective, it all depends on the particularities of the public your business is targeting.

In this context, the ones you can exploit are:

• Traditional media: television, radio, telephone, magazines, newspapers, brochures, billboards, billboards, events and exhibitions, banners and flyers.
• Digital media: Internet search engines, social networks, applications for mobile devices, email, online store and blog.

8 examples of advertising strategies for your business

Now you will know how effective it is advertising campaign, example You see this all the time in various media and making your brand’s messages have that impact is possible. There is a huge variety of options to get them to reach your end users and create the impact they want.

And for you to confirm, now we will share some examples:

1. Guerrilla advertising;
2. telemarketing;
3. Product placement;
4. BTL Activations (Below The Line);
5. SEO (Search Engine Optimization);
6. SEM (Search Engine Marketing);
7. Advertising with influencers;
8. Advertising in social networks.

1. Guerrilla advertising

It is a strategy that is characterized by obtaining great results with little investment.

Through unconventional and highly creative techniques, your message becomes memorable, provokes credibility and generates pleasant emotions in your audience, to such an extent that its level of acceptance is high and the probability that it becomes viral, too.

Example:

2.Telemarketing

It is a practice that has been applied for many years, where an advisor contacts consumers by telephone to offer them services, products and promotions.

It must be supported by very concise planning, otherwise it would offer negative experiences and be counterproductive for the business.

Example: “hot” calls using a well thought out sales pitch, because at this point people already know the brand and what it offers. They serve to give them one last push and convince them to acquire a product or service.

3. product placement

Also known as placement advertisingis a strategy that serves to show, mention or use a product within the narrative of a program (film, event, television series, video clip or other), in such a way that the message is zero intrusive.

In order for it to work, it must not interrupt the story, but naturally integrate with it.

Example: the , with a Galaxy Note 3, from Samsung.

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4. BTL Activations (Below The Line)

They are dynamics that take place at very specific times and places and their main characteristic is that consumers interact directly with the brand while they are taking place.

They strengthen their memory, encourage consumption, generate fun experiences and go out of the conventional.

Example: He developed it to convey his proposal to the Belgian market.

5. SEO (Search Engine Optimization)

They are technical strategies used to organically position a brand within the first pages of search enginesthat is, it presents it to its users as a first option when they are researching a topic on the Internet.

Although its results are not immediate, they are timeless and in the long term remain valid

Example: IKEA made a related to its sector and with high search volumes in Google Sweden, to later change the name of its products after them.

6. SEM (Search Engine Marketing)

It is very similar to the previous one. only with the notable difference that it uses paid ads to position a brand.

For this reason, its results are faster, it needs an investment (in , for example) to be active and it is not limited to appearing only in search engines, it also appears on web pages related to its business.

Example: Google search results that are displayed with the legend “Ad” on their left side. Write “yoga mats” and right now you will see that Amazon and Martí are advertising.

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7. Advertising with influencers

This is a relatively new strategy that started its boom just as social media users started building large communities on them. Now these users are called influencers and they have become brand ambassadors, their followers trust them and take their opinions into account before buying something.

Example: Alan Estrada, a Mexican travel influencer, documents his journeys around the world and on his YouTube channel.

8. Social media advertising

Did you know that currently? This means that these networks are channels where people like to spend time and your brand should take advantage of it to show them what it offers while they browse them. With this strategy your business achieves great scope and simplifies the purchase process.

In fact, online stores are giving more and more importance to these channels. storecloudfor example, is one that easily connects with Facebook Store, Instagram Shopping and Google Shopping to spread your products from there too.

Example: We recently started looking for 2022 planners on Instagram and from there, ads appeared in the format of Story while using the network. Based on our interests, the brands presented us with their offer. Surely it has happened to you too.

Good practices to implement advertising strategies

We do not want to end this article without share other tips so that you can optimize the investment of your money, time and effort, when activating an advertising strategy in your business. Take them into account so that all your decisions are supported and avoid…