Have you already configured your and defined the ? Great! Then the time has come to create your next advertising campaign on this great social network.
Do not panic! In just 3 simple steps you will have everything ready, and your business will thank you very much. 😉
What are campaigns, ad sets and ads?
Before you begin, it is important that you know that the facebook campaign structure They consist of three levels: campaign, ad set, and ad.
The first level, the campaign, encompasses one or more ad sets and ads. You can create as many campaigns as you want, detailing an objective for each one.
For example, if what you are looking for is to generate traffic to your online store, your goal is going to be “traffic”. On the other hand, if you want users to carry out a certain action such as buying a product, your objective is going to be “conversion”.
provided by Facebook Ads Manager and decided which one best suits your business strategy.
On the other hand, ad sets comprise one or more ads. It is at this point where you segment your audience, define a budget and also its duration (we will see it in detail below, don’t worry).
Lastly, the announcement is the message (image or video) that your audience will actually receiveand here you detail the format you are going to choose and the content of your advertising.
To make the explanation more graphic, we share the following image:
Source: Facebook.
Create your next campaign on Facebook Ads
We detail point by point what you have to do to build your professional advertising in this super social network.
Remember that it is better to create it from a computer than from a mobile device so you can access all the options that Ads Manager offers. 🙂
Now yes, let’s start!
Step 1: Campaigns
- Enter the .
- I chose the advertising account with which you are going to promote your ads.
- Click on the ‘Campaigns’ tab and then on ‘Create’.
- I chose the marketing objective of your campaign (reach, interaction, conversion, etc.).
- Define a name for your campaign and click ‘Continue’.
Clever! You’ve just created your first campaign, now let’s move on to the next level: the ad set.
Step 2: Ad Set
- Select a name for the ad set.
- Segment your audience through variants such as gender, age, geographical location, interests, etc.
For example, if you have an online men’s clothing store, a possible audience could be men between the ages of 20 and 35 who live in the Autonomous City of Buenos Aires, Greater Buenos Aires (and all the locations where your product arrives through shipments). ), who are interested in fashion and who buy online.
If you have doubts about the characteristics of your audience, we share with you.
If you already have an email list of people you want to show your ads to, it’s because you have what Ads Manager calls a custom audience!
These personalized audiences are audiences that have certain characteristics that can be beneficial for your brand, for example, that they have already had contact with it. Therefore, a campaign focused on this audience is likely to yield very good results! In order to upload this information to your campaign, . - Then you have to define the location where your ad will be displayed. At this point, we suggest you choose the option ‘Auto locations (recommended)’ so that your ad is automatically shown to your audience in the places most likely to perform better (be it in the ‘News’ section of Facebook, in the right column, etc.).
- The next step is to enter the daily budget and the campaign duration.
Type 1: The amount of money you invest per day will depend on the real possibilities of your business. We recommend that you start with $200 a day and go analyzing the results to see if it is advisable to increase that amount or not.
Tip 2: Keep in mind that if you have more than one active ad set, each ad set will have its own budget. For example, if you have two active ad sets and You assign $200 a day to each one, you will be spending $400 a day.
Tip 3: Check that the budget is expressed in Argentine pesos:If not, set the currency by going to ‘Facebook Ads’ > ‘All Tools’ > ‘Settings’ and select the ‘Change Currency’ option.
Tip 4: Let your campaign run indefinitely So if you want to make changes on the fly, it’s much easier from Ads Manager. Of course: be attentive and monitor your campaign every day to decide when you want to end it according to what you are willing to invest.
Regarding the best days and times to implement campaigns on Facebook Ads, there is no other magic formula than the trial/error: test on different days and at different times (change one variable at a time) and measure what works best for your audience.
Don’t be afraid to pause an ad if it’s not performing well! We learn from mistakes. - I defined the campaign optimization method, that is, the way in which the campaign, from your point of view, can achieve better results. For example, applying bid strategies or programming your ads to only show certain days and times. If you are a beginner, we suggest you leave it in automatic mode. 🙂
- To go to the next level, click ‘Continue’.
Cool! Only the announcement remains! And it is configured like this.
Step 3: Ads
- I chose a name for the ad. We recommend that you contain, for example, the public and the product you are promoting so that it is easier to identify it later, for example: “men-20-35 years-pants”.
- Select the one you are going to promote. Remember that
- I uploaded the or the .
- Complete the fields that we show you below (text, website URL and call to action) keeping in mind that this is going to be the message that your audience will receive. Use your creativity 100%!
Tip: The call to action will depend on the objective of your campaign. Adapt it to him!
- To finish, click on ‘Confirm’ and that’s it, in a few minutes your advertising will be active! There may be cases where it takes a while for Facebook to approve the ad and it’s not as immediate. If so, we recommend checking your Ads Manager during the day.
From this moment on, either pausing them, duplicating them or deleting them, among other actions. Everything will depend on how they measure. 🙂
conclusion
Did you see how easy it is to create your first advertising campaign in ? Don’t wait any longer and assemble it today!
However, we recommend that you do different ad set and ad tests (for example, changing the image, video or promoted text) so you can measure which advertising works best for you and put all your effort and budget there.
Speaking of advertising, are you already promoting your online store? If you still don’t have yours, . We give you 15 days of free trial. 😉
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