A give away is a contest held by a company or brand. In itself, giveaway means something that is given for free to a customer. Learn how to make a successful giveaway with these recommendations.
Have you participated in any give away? We all love to win gifts from our favorite brands but not all of us have been lucky enough to be awarded. These online giveaways are a great opportunity to grow your follower numbers and interactions, as well as get noticed on social media.
If you want to know what they are and how to make a giveaway, you have reached the definitive guide on online giveaways. We will help you step by step in the process with tips, free tools, dynamics that you can use, even tips to win a giveaway. Let’s start from the most basic to the most complex. Will you join me?
What is a giveaway?
A giveaway is a contest held by a company or a brand in order for the participants to perform a certain action. It includes a prize, which on many occasions can be products or services, as well as a specific dynamic to follow on social networks.
What does give away mean?
According to , giveaway means something that is given for free to a customer, often for promotional purposes. However, the use of this word on the internet has changed to refer to the action of doing a giveaway on Instagram or any other social network.
What is the translation of giveaway?
Its literal translation is “gift or present given to a client”. Hence, it is used to refer to the dynamics of participation in said event or contest.
Why do a giveaway?
If you have a brand, here I give you some reasons to make a giveaway in social networks. And believe me, there are many more reasons!
- They can help you grow your community on social media.
- They are useful to make your brand more visible.
- They help build user loyalty.
Let me explain a little more about each of these points.
They can help you grow your community on social media
This is one of the clearest benefits of making a giveaway and it is that the dynamics of participation in this type of contest usually include giving like to fan page of brands on Facebook, follow their account on Instagram, share a publication or take some action so that more people know that a certain business is doing an online giveaway.
They are useful to make your brand more visible
By aiming to generate more engagementcomment, reply or interact with a company’s networks, a giveaway will help you amplify your message and make yourself known to a broader segment. In addition to using the hashtags appropriate, it is possible to reach an audience hitherto unexplored by you on social networks.
Help build user loyalty
Making a giveaway can help you humanize your brand and make it even closer to potential customers. If you already had a segment of buyers and followers pending on your social networks, it is likely that by doing this dynamic they will see you as a business that connects with them and speaks their same language.
According to him, doing a giveaway on Instagram can help you grow your numbers up to 70% faster in less than three months, since they are a great tool to get comments and likes on your posts.
When to make a giveaway?
Although not set in stone, these are some of the best times to giveaway on social media. Put them on your calendar!
- On February 14 or on Valentine’s Day
- On May 10 or on Mother’s Day
- Christmas and New Years
- During the Good End
- On Day of the Dead
- On the anniversary of your brand
- At the launch of one of your products or lines
- To reach your goal of followers
- On one of the most important dates for e-commerce
It’s up to you! If it is a strategy that you have seen that works with the audience you are targeting, consider some of these moments to make a giveaway on social networks and attract the attention of potential buyers.
Take note…
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How to make a giveaway?
If you want to know how to make a giveaway and get the most out of your online contest, these five steps will make the process a little easier.
- Define the goal you want to achieve with the giveaway.
- Select the gift.
- Plan the logistics of participation.
- Promote your giveaway.
- Select the winner.
Now I explain each of these points so that there are no doubts.
1. Define the goal you want to achieve with the giveaway
If you want to reach the goal, you must first consider one on the horizon. Even if it’s a social media dynamic, doing it with a purpose in mind is one of the first (and best) steps you can take to ensure success.
Depending on your goals, some of the most common purposes to make a giveaway on Instagram or any other social network can be these.
Objectives to make a giveaway
- Grow your community on social networks.
- Trigger engagement and brand awareness.
- Drive traffic to your store.
- Loyalty to your audience.
- Increase your sales.
- get more leads.
Although you want to get the most out of your giveaway, we recommend that you do not select more than three objectives, as this will increase the number of steps in the participation dynamic and end up demotivating users.
💡 Expert tip: Choose your goals and set quantitative goals (number of followers you want to increase or number of visits to the site) so it will be easier to evaluate if you were successful.
On average, with this number in mind, you can set a goal that makes sense to you and see if your account can grow by this or more.
2. Select the gift
Once you have well-defined goals, focus on the prize. What do you want to give to the winners? Without a doubt, it must be something attractive, that draws the attention of your audience and even those who do not know you.
How should a prize be for a giveaway?
- Be relevant: something that your audience is interested in winning.
- Be valuable: something unique, that offers value to the user and/or is charming. (We don’t necessarily mean something expensive.)
To choose what to give in a giveaway take into account the value of the gift, the usability and the purpose of the dynamic. If your goal is for more people to know you, perhaps the prize could be one of your best-selling products or the one that generates the most attention; If your goal is to increase your sales, it can be an initial product kit that, having it, leads you to consume more of your brand.
For example, if you are in the business of selling essential oils and diffusers, you can gift a diffuser with an essential oil or two and then the winners’ next purchase will likely be more essential oils to continue using the diffuser.
Most popular gifts for giveaways
- Brand products (kits of different products best sellers or initiation)
- Promotional material branded with the colors or logo
- Low-cost free services (a spa session, a dinner, an experience, etc.)
Another factor to consider is the demographics of your account. Check the analytics of your social networks, the gender of your users and the age, so you will know which audience to focus on, if they are more women or men, if they are 30 years old or perhaps younger. This can help you come up with a prize that is attractive to them.
One, threw that the 53% of the participants in a giveaway are men and the average age is 30 years. Although it is necessary that you check if these numbers apply to your community.
3. Plan the logistics of participation
The logistics of participation is just as important as the previous two steps if not more so, as it is the core or central part of how to make a successful giveaway. This is subject to previously established objectives and can vary as much as you decide.
Good participation logistics should be:
- Easy to do: This will help encourage more users to participate in the dynamic by meeting relatively simple requirements.
- Clear and structured: knowing it thoroughly will give certainty to the contest and avoid confusion and misunderstandings regarding how the winners are chosen.
Take into account that , then think of an activity that does not take more than this time.
Can’t think of what dynamic to do? Don’t worry, here are some giveaway ideas that you can use. They are among the most popular on social media.
give a I like it
Ask users to follow your Instagram, Facebook, Twitter, or TikTok account. This step contributes directly to growing your network community.
Leave a comment on the post
If you want to generate more engagement, ask your users to comment and share the giveaway post (this way you will also ensure that more people find out about the dynamic and participate)
Like + comment
This combination will help the social media algorithm consider your post as relevant and show it more in the feed or in the timeline of the users.
answer a question
With this dynamic you will not only achieve engagement what you are looking for, but you can ask them something that interests you, such as what they like most about the brand, what product is their favorite and why, and with that, learn more about your audience and potential consumers.
Take a photo with…
By asking them to take a photo of themselves with something in a color associated with your brand or with an element of your logo and tag you, you will generate conversation around your business.
name the photo
Whether it’s rewarding the most creative or the one who participates the most, you can make your followers more interested in your next posts.
follow the sentence
You can start a sentence like “What I like most about (your brand here) is…” and thus see what values they associate with your company.
Use a hashtags
If you already have a hashtags associated with your business, you can enhance it to the point of turning it trend topic on Twitter or make it memorable for your followers.
Tag the location
If you have a physical point of sale, this is a good way to bring users from your networks to your store, asking them to take a photo and tag the location. (It can be a good dynamic to celebrate the opening of a new branch)
Visit the website and leave your email
If you want to bring traffic from your social networks to your online store and you have a subscription system or where to leave your email, this dynamic may be perfect to meet your goal.
Don’t forget the terms and conditions!
Remember that the terms and conditions of participation are vital to avoid misunderstandings. First of all, make sure to tell your users the steps to follow, the participation time, that is, if it will be one week, two weeks, etc., how many winners there will be, how they will be selected, if it is exclusive to a region or if it is available for all of Mexico or the world and if they will have to cover…
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