When representatives from Beardburys, the Carobels men’s hair and beard care firm, introduce their new Doctor Bald line, the first reactions are surprise and the question “Is it a hair loss agent?” And the answer is no, it is a shampoo specifically formulated for bald skin.
The scalp requires special care that is accentuated when it has been deprived of hair protection. The CEO of Carobels and Beardburys, who is bald and, as he says, proud of it, realized that there was no product on the market that provided an answer to the specific cosmetic and dermatological needs of this area.
And so Doctor Bald was born, the first line of professional treatment specifically developed for bald care. A new product that has been awarded the Innovation Award at the Pure Beauty Global Awards, delivered during the Beautyworld Middle East 2018 held in Dubai last May.
In addition, Beardburys has also developed an applicator brush -with a European patent- that makes the product more effective and favors the assimilation of its beneficial properties for the scalp. This brush performs a micropeeling that removes impurities, combats the main skin problems and facilitates the penetration of its components.
The history of this Leonese company
It all started in 1966 with an entrepreneur who took his suitcase and went to Barcelona, where he got to know the cosmetics business. In 1985, Carobels would open its first store in the capital of León, and today the second generation of the family is leading the company to its international expansion.
In 2008 the company decided that it had to leave the local sphere to offer its products throughout Spain and the world, and today its foreign business already constitutes approximately 25% of its turnover. Beardburys, his barbershop line, has managed to position itself in just a year and a half since its launch as one of the main firms in the sector.
The key factor, according to the company, is the innovative approach and a way of thinking that is different from that of other brands. A clear example of this strategy is the approach that has led to the development of the Doctor Bald line.
Male cosmetics on the rise
According to data provided by Stanpa, the National Association of Perfumery and Cosmetics, the Spanish sector is the 5th largest in the EU, with 84% of SMEs, some of them world leaders. It grew by 2.15% during 2017, generating a total of €6,819.67 million.
Spain is home to important multinational production plants and is in the Top 10 world exporters of beauty products with a figure of €3,900 million (which represents an increase of 10.5% over 2016).
In the specific field of masculine aesthetics, the barber’s trade has resurfaced in recent years and is consolidated as a booming trend. In 2017, 426 new barbershop businesses were born, which have been reborn to the detriment of unisex hairdressers. Visits to these male beauty centers have experienced a notable increase thanks to the growing concern that men are giving to their well-being and their image.
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