The chain of discount stores for non-food products Action has begun its expansion in Spain with the opening of three establishments in our country, in Girona, Sabadell and L’Hospitalet. Its penetration via Catalonia will be expanded with the opening on April 18 in the town of Figueres.
Its offer is made up of a catalog of 6,000 products from 380 recognized brands and 73 white brands, with an average sale price of 2 euros, although they have 1,800 products for less than 1 euro. Its catalog consists of 14 categories, including: decoration, DIY, toys and entertainment, stationery and free time, multimedia, kitchenware, garden and outdoor, laundry and cleaning, pets, sports, clothing and lingerie.
Entry into Spain marks the opening of the tenth largest market in Europe for the brand, the fastest growing in the segment, whose sales grew by 23% last year to reach 6,800 million euros after opening 267 new stores and creating of 5,000 jobs.
For its operations, Action has 11 distribution centers, two opened last year, in addition to two power plants, one of which also opened in 2021.
36% more profit
The company’s data at European level, recently published, show that its profit before taxes grew by 36% to reach 828 million euros last year, a year in which it employed more than 65,000 people in ten countries.
Likewise, they reflect their commitment to sustainability with more than 1,500 stores disconnected from the gas network, a fleet of trucks with double-decker trailers capable of transporting 60% more load than conventional ones, the installation of solar panels, for example , measures that are integrated into a plan with which the company wants to reduce CO2 by half of its own operations by 2030. Likewise, the firm will phase out black plastic from its private label products by the end of 2022 to ensure that all its plastic packaging is recyclable.
Action was born in 1993 in the Netherlands and has become a benchmark in international non-food product discounts thanks to a concept with a presence in the Netherlands, Belgium, Luxembourg, Germany, Austria, Poland, France, the Czech Republic, Italy and now in Spain
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