Lately they ask me many times how add a purchase value in the facebook conversion pixel in WooCommerce. So I decided to make a tutorial on the subject.
What is the Facebook conversion pixel?
Although they call it a “pixel”, it really is a code that you must place on your website, but they call it a pixel because that code places a pixel (a very small image) on your website. This is necessary so that Facebook can tell you how many sales you have made thanks to its ads, and what is the value of them.
How do I put that code?
The code itself is given to you by Facebook when you run an ad campaign for “”. It basically shows you this code that you have to copy and paste into the “Thank you” page.
But of course, Facebook gives you this and it stays so wide, without saying how you should do it, or how to find your life. The fact is that you must place this code on the “Purchase made” page. There are several ways to do that, as we’ll see now.
What is Facebook conversion pixel value?
Basically the conversion pixel value is the total value of the purchase. They call it “pixel value” to confuse the topic, but they refer to the value that you are going to assign to that conversion. This is very interestingbecause if we establish it like this, in the Facebook reports we will be able to see both what we have spent, and what we have entered thanks to each campaign, for example something like this:
In this way, we can see very clearly and quickly if “it pays off” the campaign itself. But of course, by default this value is $0.01, and we must be the ones who dynamically tell you the value of the purchase, replacing that value with a dynamic variable that WooCommerce automatically generates for each sale.
And now, for the million dollar question…
How do I add the value of the Facebook conversion pixel in WooCommerce?
Well, the quick answer is adding this code in your functions.php or in :
Summary
If you run a Facebook Ads campaign, it is highly recommended that it be for conversions, since you will have information much more detailed of the ROI of that campaign. And if you also establish the value of the conversion pixel, you can have it much clearer.
This is just a brief tutorial, but if you want to know more about WooCommerce and Facebook Ads, and you want to get the most out of both, you can , including the and the . In addition, you will have access to all other courses, with more than 250 video tutorials available. 🙂
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