Today we speak with Borja Gómez, a crack who will tell us how we can get out to the media, and how he decided to undertake.
An extremely interesting program with Borja, who studied journalism at the University of Seville with the dream of becoming the new Iñaki Gabilondo.
When he discovered how the press office worked, he was fascinated. For this reason, when he finished his internship, he continued working on the same job for someone else. In 2009, with a specific idea of how he would like to work on communication, he decided to set up his own agency with some colleagues from the university.
At first, she was very afraid and her family did not understand why she left a permanent job to take risks on her own. In this second experience as an entrepreneur, he made new mistakes, but he saved himself from the ones he had already made in the first. We will see how the best of the change has been to include his personality within the product and the worst, his loneliness with respect to the company, even though he has his family and his team.
He will tell us how his main clients are entrepreneurs and SMEs that do well with online marketing, but do not master traditional media.
According to Borja, the key is to focus on products and services as news, determining the vision that journalists will have of them. First: you have to know which media to put the emphasis on according to our audience. Second: you have to find the journalist who is most involved with your audience and address him directly.
Even if you already have a journalist who is interested in future news you generate, you should continue to explore and find new media. You can find him at . 🙂
In short, an interview in which we discover another entrepreneur, a professional who is motivated by getting the best appearances in the press for her clients and continuing to grow.
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