The Pay Per Click (also called PPC, search engine advertising, or sponsored links) are all promotional campaigns and search engine advertising. In the Pay Per Click, You only pay when a user clicks in an ad and visit the website. If not, even if the ad appears billions of times, you don’t pay anything.
There are two types of networks for displaying PPC ads:
- search network: These are sponsored links (text ads) that appear in the right column of search results. These ads are related to the words that the user has entered into the search engine.
- content network: These are sponsored links (text ads) that appear within web pages. These announcements are related to the theme of each page.
One of the most important points for a successful PPC campaign consists of the text of the ads. In addition to attracting the attention of more or less users, it will also mean better ad quality scoreand thanks to this it will appear more times and in better locations within the group of sponsored links, since the system rewards the ads that have the best click-through rate, and punishes those that fail to attract the user’s attention.
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