First, let’s explain the headline: So Far the battle of and Amazon in the Spanish market was quite delimited: Amazon dominated in the general preferences of users, Aliexpress was behind, oriented to other types of products and prices and had 11/11 as the star campaign, while Amazon enjoyed its Prime Day. For his part, he was little used by the Chinese giant and, of course, it was Bezos’s territory.
But this campaign, employing one of the most popular artists in the Spanish music scene of the moment to announce a new function in the Aliexpress app, at the gates of the week with the most sales of the year, opens a new battlefield in the war between the two marketplaces.
What is Aliexpress scan function
Through the “Scan” function available in the AliExpress app, consumers can scan the product in which they are interested when visiting any physical and online establishment and the tool gives them options to compare prices between the options available on the platformallowing them to make a smarter purchase, in the style of how it works Google Lens.
Aliexpress itself has named it “the ultimate tool” to compare prices and take advantage of the best prices within the platform during this popular period of sales: the functionality of scanning images within the application.
By promoting the use of this functionality, AliExpress seeks that consumers they can compare on their platform the options of products, brands and prices of an item that is of interest to them and that can be practically anywhere -such as the mobile that you have seen in a physical store, the decoration in a friend’s house, the sweater that a person is wearing walking down the street or the latest gadget that you have seen in a magazine-, simply by scanning that item with the front camera of the mobile phone. By doing so, the AliExpress app recognizes it and presents the options available on the platformso that the customer can make a better purchase decision.
«The objective is to ensure that all savings fans or “smart shoppers” can access the best discounts and make smart purchases during the AliExpress Black Friday Promotion, in which discounts will be offered on thousands of products from more than 30 categories of the platform, both by Spanish or international sellers, as well as articles of recognized brands. This year, The Black Friday campaign on AliExpress starts with discounts from November 22, in preparation for the Black Friday deals on the online platform, which start from the 25th to the 29th of November. For their part, the physical stores of the AliExpress Plaza brand will have special Black Friday discounts.explains the company in a statement.
Omar Montes, the signing of Aliexpress
And to celebrate Black Friday, AliExpress has thrown the house out the window with a collaboration with the Madrid singer Omar Montesthe most listened to Spanish artist in 2020, who has created for the occasion a trap song with its own slang whose lyrics explain its functionality, in a humorous tone and with a catchy and danceable chorus, inviting all those who listen to scan what you see with the AliExpress app, because on this Black Friday “you are the King”.
In addition, to communicate this tool and maximize the promotion of Black Friday, the popular marketplace has created a video of Montes’ song with a clear urban style, which can be seen today on the .
In the video of the song, we see how the artist appears singing in a store window and scans a mobile with the AliExpress app. To the rhythm of the music and as the lyrics of the song say, with the money he saves he even buys a pony with which he appears sitting on a large throne at the end of the piece. We can also see different characters who have scanned images of different products to buy them at a discount on the AliExpress app.
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