Course more than marked for Inditex in this 2022, in which from April 1 Marta Ortega, daughter of Amancio Ortega,. For this reason, the strong commitment that the company hopes to make, where, among other things, it will kick off the world’s largest Zara, which will be its new jewel in the commercial crown.
The year has started with great announcements for the main Spanish textile company. If a few days ago it was known that three of the main Inditex brands were beginning to open (Massimo Dutti, Oysho and Stradivarius), details of the plans that Amancio Ortega and his group are preparing for two other firms.
The first affecting the group’s banner, , throughout this 2022 it is expected that what will be the largest Zara in the world will be installed. A “world reference for the concepts of sustainability and integration between the physical store and the online world”, as the company has pointed out, which aims to further boost Inditex’s annual profits.
This will be the largest Zara in the world
Installed in Madrid, the chosen location will be the Edificio España that crowns the already renovated Plaza de España in the capital. A macro complex of 9,000 square meters on the ground floor of the Riu hotel that will occupy four floors with the main Zara products, but also other brands such as Zara Home or Stradivarius.
Betting on the latest technology, the new store will have a Pay&Go area, through which you can buy a product directly by scanning it on your mobile, as well as features such as reserving a changing room or locating items in the store itself.
In addition, the ‘Store Mode’ experience has already been included in the Zara application and the option to pay with Bizum will soon be included, in order to complete the latest great news for the Inditex jewel, now with its largest store in the world the view
Inditex ‘fires’ Uterqüe
On the other hand, another of Amancio Ortega’s great plans for this 2022 involves the definitive closure of all Uterqüe stores. This has been communicated by the group in recent months and it is expected that around the month of March the plan will begin, which will end with 80 stores around the world (28 in Spain).
However, this does not mean the definitive goodbye to Uterqüe, given that the firm will continue to exist in the Inditex world but already integrated into the Massimo Dutti collection. That is to say, it will reinforce this other firm, in constant expansion throughout the globe where it is already found in more than 70 markets.
Two of the great pillars of the main Spanish commercial group that in this 2022 hopes to continue strengthening its results, already arrived at the hand of a new president of the group. Led by Marta Ortega, Inditex trusts that the reinforcement of Massimo Dutti and Zara will represent a new step for its global and national consolidation.
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