He is just around the corner: the most important day for eCommerce and without a doubt the kick-off for the Christmas shopping seasonin which for the second consecutive year, Amazon will have a special role beyond online: the Amazon pop-up store in Madrid.
Casa Amazon: the retail giant’s pop up store in Madrid
Actually this pop store is part of the arms-race-for-the-omnichannel in which the two largest marketplaces in the world have embarked in the last year. In 2018 to open its first pop up store in Madrid on the occasion of the celebration of the
After the opening of this ephemeral store, Amazon could not be left behind and decided to celebrate Black Friday with its first pop up store in Madrid. The Chinese giant did not hesitate to react: recently we told you about the opening of this time without the need to ally with third parties.
Last year, in his store “amazon-house” the retail giant showed the most outstanding offers of this day of discounts, in which its customers could also try first-hand the new augmented reality experience as well as the latest range of Amazon devices.
That ephemeral store was open for six days, until the celebration of Cyber Monday, and it seems that the result was good, because the company wanted to repeat it. In this case Amazon’s pop up store will be open between Thursday December 28 and Sunday December 1 at Plaza de Callao. To complete the commitment to omnichannel, visitors can easily buy any of the store’s products online by scanning the corresponding QR code.
Amazon is expected to offer the biggest discounts of the year on products from all its departments, and while its pop up store in Madrid will show its featured products, its online offers will be extended throughout the week of Black Friday.
Amazon will have new “deals of the day” every day during the week of Black Friday in household products, beauty, sports and of course electronic fashion and toys, in addition to its recognized flash offers whose discounts only last a few hours and can be purchased in limited quantities and that usually have great discounts, in addition to new offers available every five minutes.
“We know that many of our clients, at this point of the year, begin to think about gifts, celebrations and Christmas decorations and we are delighted to offer great deals when they need them most” explained Mariangela Marseglia, Country Manager of Amazon Spain and Italy. “We are focused on make shopping as easy and fun for the customer as possibleso we hope consumers will enjoy the selection of products, the many ways to get suggestions for their gifts and, ultimately, the low prices of the products they want this season”, cconcluded Marseglia.
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