Carrying out any online venture demands effort and a lot of dedication, but some areas have particular challenges. A clear example is that of the , in which the fact that buyers cannot try the garments before buying makes it extra difficult.
To learn more about this type of business, we spoke with Guadalupe Tierno, owner of the clothing brand . Learn how he started selling online, how he promotes his products and what advice he has for other entrepreneurs.
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“It started as a one-man project. Being a designer, she was in charge of 100% of the tasks: product development, communication, marketing and even distribution. Physically impossible!
The idea of creating the online store arose from the need to have a store open 24 hours a day, seven days a week and to reach new customers”.
initial fears
“The only fear that the store generated in me was the item: the Argentine public was not used to buying clothing without being able to try it on first.
For that reason, I focused on providing as much information as possible about the different items: materials, details, finishes, exact measurements and . To generate trust, I incorporated the possibility of exchange or return in those cases in which the client was not satisfied.”
the first sale
“The first sale was within days of setting up the store! It was completed the same day, the payment was by credit card and the shipment by mail, all very agile and easy. The same client bought again a few days later.”
sales strategies
“The strategy that works best is the “only for today” type, with great discounts that make the customer interested not only in the promotion of the day but also in the following ones.”
Favorite payment gateway
“I use MercadoPago and I recommend it. From the beginning it generated a lot of confidence in the clients.”
Business growth
“The growth of the store is amazing: in the beginning I only had two or three weekly sales. Currently, store traffic and conversions have increased fivefold.”
Tips for other entrepreneurs
“You have to trust the online world, it is constantly growing and expanding. It is impossible to stay on the sidelines and it is very necessary to enter as soon as possible, even if gradually, first as a user and then as a merchant. The possibilities are endless!”
As we saw, it has its particularities but it can also generate great results, as in the case of the Bercia store. Put these tips into practice and tell us about your experience in the online fashion segment.
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