Technology came to make our lives easier… and to sell more! if you have wondered how to make a chatbot for your business, you are familiar with the customer service tool and you are one step ahead of your competition. To do this, you should look for digital platforms that offer the advantage of personalization, think about which platform you need help with, write the messages and start it.
When sales start to grow, customer service can become a real challenge. Many entrepreneurs look for digital tools to be able to do it in the best possible way, for this reason, today we explain how to make a chatbot for your business.
What is a chatbot?
A chatbot is a digital assistant that communicates with users through text messages. It is designed to become a virtual companion integrated into websites, applications and social networks, with the aim of chatting and helping users with frequent problems.
to get it going you do not need advanced programming knowledgeyou just have to do some research and know that it is programmed to interact with the user without a real person answering.
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If you have an online store and are looking to get more sales, to facilitate and improve your customer service process.
We are sure that you have ever interacted with one, and although at first glance it may seem like a complicated process to get one, there are many methods for even the smallest stores to benefit from them.
Characteristics of a chatbot
In recent years, chatbots have been adapting to different types of businessesso much so that they can now be found on most websites and social networks, no matter what industry they belong to.
What should you expect from one? For starters, interact effectively with your customers and potential customers. These are the:
- It must be personalized.
- Safety is first.
- You have to provide useful information.
- Offers a unified experience.
- It has to be versatile.
- Learn from experiences with your customers.
Now we explain each point below.
must be personalized
A great chatbot has to engage with a customer as well as a human representative would.
It must be programmed to personalize each message you receive, in addition to remembering the user’s preferences, name, location, order, etc. In this way, it will give a unique experience to each client.
Safety is first
Nobody wants to give personal data to a system that is not secure. Additionally, customizable chatbots can save and use data to engage specifically with each person.
The best thing is to invest in a system in which the data collected is being kept in a safe place and where there is transparency about what is done with all this information.
You have to provide useful information
The role of a chatbot is not only to provide good customer service. In fact, with the data collected you can get valuable information for your business.
This will let you know what you are failing, what you are not and what processes you need to improve or change. Remember that information is money and this case is no exception.
Offer a unified experience
A chatbot must be able to speak to all customers in a unified way and with the same tone, mood, etc. To achieve this, you will be able to make templates of phrases and questions to which the client will respond so that the experience is equally pleasant for everyone.
It has to be versatile
One person should take control of the conversation at any time. At the end of the day, the chatbot is not as smart as a person, so it should be easy for a human to step in to solve any problem in a targeted way.
Learn from experiences with your customers
Communicating with a robot can be particularly frustrating when it doesn’t understand you or you constantly have to repeat your doubts. There are some chatbots that are able to understand things and even remember them.
When you implement a chatbot in your online store, we suggest you create it with the idea that it should have a pleasant conversation with your customer.
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How to make a chatbot
Messaging is one of the most common communication channels between businesses and customers, so chatbots have become a smart solution to answer questions or complete simple actions on any interface.
Although on many occasions you will have to hire a programmer to develop a professional one for your business, there is a process that you must know before doing so.
Follow it so that it can be just as you imagine it and you will have a clear idea of its creation.
- Define what you will use it for.
- Think in which cases it should be used.
- Understand the technology.
- Think about your user.
- Design your personality bot.
- Get writing!
- Run tests.
Define what you will use it for
Before you start building your chatbot, you need to know what role you want me to take. Think about your goals and start ranking them. Is it to improve customer service? Will you take orders? Will it answer common questions?
Think in which cases it should be used
After defining what your chatbot is for, it’s time to give it a specific use. What exactly will you do? What use is the user going to give it? You need to be very clear about what your chatbot will do and why its role will be important.
Here are some examples:
- Make a reservation.
- Search products.
- Recommend new products.
- Handle complaints and returns.
- Give information about shipments.
understand the technology
This step is very important for you to determine where your chatbot will live. There are many communication channels to be implemented and you have to consider the pros and cons of each.
Here are some of the channels you can use it on:
- Online store.
- WhatsApp.
- FacebookMessenger.
- SMS.
Think about your user
Remember that You need to communicate with your customers in a way that doesn’t seem impersonal or overly automated.
Who is the user with whom you interact? By answering the question you will be able to create messages that match your client and create specific, clear and effective dialogues.
Design the personality of your bot
A chatbot without personality is useless. They need to create a connection with your customer! Give your chatbot a true and unique personality. If you can, use the values, moodmission and vision of your business while they do it. This will give a very human touch to your digital assistant.
Get writing!
Once you are very clear about the personality of your chatbot, it is time to start writing dialogues.
Imagine that your chatbot is already working. What will you ask your client? What is the information you need? How will you answer questions? Where will you get the necessary information? Get ready for as many scenarios as possible.
perform tests
Now that you have all this information, it’s time to call your programmer or find a friendly platform to do it yourself.
When you have your new digital friend, the first thing you should do is try it out. In this way you will be able to see if it is working as you plan or if it has to be modified. Keep in mind that you will probably have to make several changes before it works perfectly.
These are some questions you should ask yourself when trying it
- Is consistent?
- Does it reflect my brand?
- Does it solve my problem?
- Is your objective clear?
- Does it give me personalized, relevant and clear answers?
- How do you handle complaints?
- Did you have mistakes?
- Is the conversation enjoyable?
chatbot applications
There are different applications to facilitate the use of a chatbot without having to develop it or hire a programmer. For example, one of the most used, which offers chatbots for Facebook, Instagram and Telegram is SendPulse; They also offer a way to automate conversations through this channel. In fact, Some of the most used social networks have options so that your messages are answered automatically with a simple automation system.
Say hello to a digital assistant for your online store quickly and easily!
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How to put a chatbot on Facebook?
Facebook now allows you to install a chatbot on your business pages. These will help you have an automated conversation with users who click on your Facebook Messenger icon to start a dialog.
Facebook Messenger chatbots can help your followers get answers to their frequently asked questions and that they do not need a real person to be able to solve them.
How to configure your chatbot on Facebook?
- To start, just click the Facebook Messenger button on your business page.
- A chat window will open with a greeting or presentation of options.
- Click on the button that says “start” or “get started”.
- You’ll see a keyword guide for all the conversations on your Page. This will help you know what the most common questions and problems are.
- Using the keywords, write the response that the chatbot should send each time someone uses them.
- For more personalized chatbots you can use free developers onlinejust make sure they are compatible with Facebook.
How to put a chatbot on WhatsApp
WhatsApp is a company owned by Facebook, so the process is similar between both apps.
In recent years, this messaging app has become so popular that it has developed new options so that businesses of any size can communicate with their customers through it.
How to configure your chatbot on WhatsApp?
- You must request the API of . In the application you will be asked for your company name, the URL of your online store and the name and information of your company representative. The approval process may take a few days.
- Use a chatbot builder and host on a database. One, like ChatCompose, can help you save time.
- Test your bot to make sure it works well responding to your customers. Correct the errors and try again to verify that everything is progressing well.
- Install the chatbot on your WhatsApp number. Once approved, you can install the chatbot on your number. Remember to give it a name, an icon, contact information and link it to the platform you chose.
How to put a chatbot in my e-commerce?
There are several online chatbot systems that are totally free and can be easily installed on your online store or website. Just check that it is compatible with your CMS.
One of the most common you will find in IntelliTicks. The platform is good, because if you don’t know what to answer, it will send you a message so that all conversations are finished and answered correctly.
How to put a chatbot on Hubspot
Via one of the most important digital marketing platforms, you can create a chatbot that can be used on your Facebook…
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