E-commerce in Argentina reached extraordinary numbers during the year 2020: it grew by 79% and became the fastest developing retail e-commerce market in the world.
During 2021, the good news for Argentine e-commerce continued, as the nation integrated it into electronic commerce. The podium was made up of India, Brazil, Russia, Argentina and Mexico.
In this scenario, it is convenient and opportune to bet on online sales, especially for .
Now, before knowing what characterizes e-commerce in Argentina, there may be doubts about the meaning of this term. Let’s see briefly what it is.
What is an e-commerce?
The is the exchange of goods or services over the internet. The term is a conjunction of two expressions in English: e (electronic) + commerce (commerce).
From a semantic point of view, it is a literal translation for “”.
Among the best known types of e-commerce we can mention:
- B2B: Business to Business, which refers to a commercial transaction between two companies that have a presence and operations on the Internet.
- B2C: Business to Consumer (business to consumer), which promotes business relationships between businesses of any size and consumers.
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In addition to this distinction, e-commerce can be classified according to the business model. In this case, an e-commerce can be:
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After this conceptual review, let’s see exactly what characterizes e-commerce in Argentina and what are the platforms you can use to create yours.
Who buys online in Argentina?
48% of Argentines who buy online are between 25 and 49 years old. In addition, smartphones are their favorite devices to consume online.
These data arise from that prepared by Kantar TNS for the Argentine Chamber of Electronic Commerce (CACE).
According to that report, the 5 categories that sold the most in the first half of 2021 were:
- Food and drinks
- Clothing (non-sports)
- Home, furniture and garden
- Cleaning articles
- Accessories for motorcycles and cars
In relation to the food and beverage category, Kantar revealed that 35% of Argentines say they buy more than half of mass consumption products online, while before the pandemic only 15% did.
Another aspect of Argentine digital buyers to take into account is the ability of promotions to influence their purchase decision.
85% of Argentine consumers are willing to change the choice of a brand based on promotions.
Consumer Sentiment Study in Argentina, Colombia, Chile and Peru 2020 by the consulting firm Boston Consulting Group (BCG)
This explains how the online channel is more important than the offline channel in the initial stage of the customer journey, that is, the journey that the customer takes through the different points of contact with the brand.
70% of consumers research online the opinions of other consumers, discounts, characteristics of the product or service and the price.
7 out of 10 research online before making a purchase and 91% believe that their final purchase was influenced by previous online research.
Consumer Sentiment Study in Argentina, Colombia, Chile and Peru 2020 by the consulting firm Boston Consulting Group (BCG)
A final figure to understand the characteristics of the user who buys through e-commerce in Argentina reveals that half of consumers are trying new brands and online stores.
50% tried different brands and will continue to buy them after the pandemic. Likewise, 48% discovered new online stores where they will continue shopping after the pandemic.
MID 2021 Electronic Commerce Study prepared by Kantar TNS for CACE
Special e-commerce dates in Argentina
I discovered below which are the ones to make purchases online:
- hot sale
- Cyber Monday
- Christmas
- Father’s day
- children’s day
- Valentine’s Day
- Friendship’s Day
What is CACE?
When talking about e-commerce in Argentina we have to mention the Argentine Chamber of Electronic Commerce (CACE), which is a non-profit civil association that was created in 1999.
This institution carries out an important work of dissemination and training in e-commerce, while promoting the use of new technologies applied to work, commerce and .
The CACE organizes the two most important e-commerce dates at a national level: and .
Likewise, it organizes —together with the eCommerce Institute— the eCommerce Day, a meeting that aims to “promote an environment where companies in the world of internet business can exchange experiences and solutions”.
💡 .
E-commerce platforms in Argentina
An e-commerce platform is a complete solution to create an online store that does not require technical knowledge or previous experience.
Below you will find the e-commerce platforms in Argentina that you can use for your business:
The leading e-commerce platform in Latin America, with more than 100,000 active stores throughout the continent and chosen as the Best E-commerce Platform by ABComm in 2017, 2019 and 2020.
In addition, it has offices in Argentina, Brazil and Mexico and a team of more than a thousand specialists.
Among the many benefits of Tiendanube, we highlight:
- Affordable prices.
- Customizable design templates.
- Amazon server.
- Simplified stock management.
- Alliances with payment gateways (Mercado Pago, PayPal, etc.), and with logistics solutions (Oca, Correo Argentino, Shipnow, etc.).
- Integrations with Google Analytics, Facebook Shops and Instagram Shopping.
- Specialized customer service.
- Articles, courses, e-books and videos —free of charge!— on online sales and digital marketing at .
2. Undertake
It allows you to create and manage your own virtual store in a simple and complete way. We bring you exclusive content where we help you decide for , according to the strongest points of each platform.
3. Market Shops
It is the platform to create an online Mercado Libre store. It has the services of Mercado Envios and the alternatives of payment, financing and purchases of Mercado Pago.
4. WooCommerce
A WordPress plugin with high customization capabilities.
5.Magento
An open source platform that also has high customization capabilities, as well as a high level of security.
6.Wix
It allows you to create web pages and virtual stores. In America, it has offices in Canada, the United States and Brazil.
7.PrestaShop
It is an open source platform that makes it easy to create and manage online stores.
8.Shopify
It is a digital solution that has different functionalities, such as the possibility of creating gift cards in online stores.
To help you decide, we prepared a detailed comparison of .
9.VTEX
VTEX offers a modern architecture of electronic commerce and with constant updates of the platform.
E-commerce Argentina: 5 recommendations to succeed
To end this tour of Argentine e-commerce, we share 5 key tips for you to be successful with your online business:
- It has a responsive design. If you want to create a virtual store among your channels, make sure it has a responsive design. This means that the elements that make up the page adapt to the screen size of any device.
- I offered diversity of . Although the credit card is the most used payment method for Argentines who buy online, cash payments and bank transfers are still relevant.
- Plan the logistics well. This is one of the pillars to be successful with sales, either nationally or internationally.
- Use other channels. In addition to selling through your e-commerce, you can expand the reach of your brand by selling through social networks and marketplaces.
- Apply good SEO practices. This is search engine optimization and it is another infallible strategy to ensure that your brand is present every time someone searches for a product related to what you sell.
Now that you know a little more about e-commerce in Argentina, we invite you to find out which ones you can bet on to start selling online. Show the world what you are capable of! 🚀
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