There are no rules to create content on the Internet, as long as you create value for your audience. This value is a combination of two factors:
- Relevance: The topic you want to talk about needs to be relevant to people and help solve a problem.
- Quality: As valuable as your content is, people aren’t going to drop what they’re doing to watch your video if the picture and audio are bad.
Regarding the first topic, we have a super complete post, showing the step by step to create a right from the start.
If you have studied the possibilities and you already know the subject you are going to talk about, you can jump to the video production stage, and that is where a very common doubt comes in for those who want to work in this market, which is about the best camera to record videos. .
First of all, it is important to highlight that because you can start recording with any camera you have at home, even the one on your mobile.
But if you’re willing to spend a little more, there are some gear that can help you make your content look professional, and it’s about them that we’ll talk about in this post.
camera types
The type of camera you choose to record videos depends on how much you are willing to invest and the type of material you want to produce, since there are specific models for long recordings, scenes that involve action and movement, etc.
Here is a list of the main teams and we talk about the pros and cons of each one.
compact
Compact cameras have as their main advantage the fact that they are simple equipment to operate. Generally, they have automatic image controls, that is, it is not necessary to set the ISO or the aperture manually whenever you are going to use them.
This can be an attraction for those who are starting to create content now and do not yet have much notion of recruitment.
These cameras are also easy to transport and have more affordable prices. An example of a compact camera is Sony’s Cybershot line, which was very popular in the early 2000s.
Does this mean that this is the best model to record your videos? Noooo, calm down, it’s not so fast or simple like that!
Compact cameras serve the need of a beginning content producer well, but because they have few resources, they can render less professional images.
Think carefully about the purpose of your video before you start recording. If the idea is to make a vlog, which is more informal content, a compact camera perfectly meets your objective.
action-cam
Action Cam is a type of compact camera that stands out for having a light and very resistant body, which makes it an excellent option for shooting outdoors or radical sports videos.
This type of equipment allows it to be easily attached to different surfaces, as it is very small and has various types of specific supports to fix it, which yields good images in moving scenes. They became very famous in 2011, with the launch of GoPro 2.
Despite having some advantages, the Action Cam has limited resources, so it is not the most recommended equipment to record educational content.
camcorders
During the 90’s, Camcorders were widely used to generate much of the audiovisual content available at the time, including in the cinema.
They are generally small and easy to operate cameras, they can have manual functions, such as audio control, focus and zoom, good battery autonomy (which yields a good recording time), in addition to the mobile viewfinder, which facilitates the work of capturing image. They are ideal equipment for longer filming, such as conferences, for example.
The main factor that weighs against the use of this equipment is that it does not generate very good images, which can compromise the quality of your content.
Recently some artists, such as Lana Del Rey, have used the Camcorder aesthetic in their video clips, but it is impossible to predict if this trend may impact content produced for educational purposes.
In any case, if you have doubts, you should first think about the profile of your viewer.
Smartphone
Currently, most smartphones already record in Full HD (High Definition / High definition), which is essential to capture quality images. In addition, mobile phones are very convenient equipment, since at any time you can take them out of your pocket and take a photo or video.
Likewise, you can also produce interesting content with the help of some applications that allow you to add filters to photos and videos, thereby generating content that is more suited to your message.
The range of smartphone prices varies quite a bit, since it is possible to find from the device with less functionalities, starting at approximately €80, to more modern mobiles, such as the iPhone, for example, which cost between €450 and €900.
On the other hand, smartphones produce a lower quality image when compared to DSLR cameras, which we will talk about next, and are not very good at recording videos in low-light environments.
DSLR or mirrorless
Finally we present the DSLR cameras, the most recommended for video capture. They offer an image of excellent quality, control, stability, among other advanced features for those who are recording.
This type of equipment has interchangeable lenses, that is, you can use angular lenses, “fisheye” type, or blur the background of the image to reinforce your intention with the video and make it more attractive to your audience.
Precisely because they offer many resources, DSLR cameras are more expensive and more difficult equipment to operate, so we do not recommend that you make this investment until you have the knowledge and skills to make videos.
Other points to consider when choosing your camera to record videos
Lightning
Lighting is very important for video, after all, without it, there is no picture. Therefore, it is necessary that you take into account some basic aspects so that your video does not seem amateurish.
Even if the shooting environment is well lit, the camera cannot capture all the light, which can make images appear “grainy”. This loss of quality occurs on any type of equipment, regardless of whether you are shooting with a smartphone or a DSLR camera.
Attention: our main suggestion is to use artificial light. But rest assured, you don’t have to invest much to make one.
soundtrack
If you think about movies like Titanic or Star Wars, for example, you’ll see that it’s almost impossible to remember a scene whose soundtrack isn’t as significant as the scene itself. In the case of Star Wars, the imperial march has become an anthem of the people who follow the universe nerd.
Therefore, when editing your videos, it is important to choose a good soundtrack and use sound effects that help reinforce your message and make an impact on your audience. It is important to note that you can only use tracks that are in the public domain, that are free of copyright or under a Creative Commons license.
Public domain
As the name itself says, the rights to the work are public, but that does not always mean that you can use the music freely, since the artist may still have rights to the chosen recording.
Creative Commons
In general, authors allow any type of use freely, but it is still recommended to be attentive to attributions, since the artist can release it for some uses (non-commercial, for example) and prohibit it for others (advertisements, for example).
royalty free
It is not necessary to pay royalties, but that does not mean that the music is free. You generally pay once and use according to the specified allowance.
To find the soundtracks we recommend three platforms: , which is a paid service, Y , both free. Regardless of the choice, it is important to read the track’s terms of use and be aware of the license assignments so as not to violate the rights of others.
If your intention is to generate income with your YouTube channel, then you should pay more attention to that aspect, since the platform only allows you to monetize completely copyright-free videos.
For more details about video monetization,
Audio
People get to see videos with poor image quality, but that does not happen with bad audio, since it prevents the viewer from understanding what is being said.
But don’t worry, there is a simple way to solve this problem: just use a lavalier microphone whenever you are recording a video. It is a discreet piece of equipment, easy to handle and can be found at any electronics store.
To capture the audio you can connect it to your smartphone through an adapter, which costs less than €15. It is a simple solution that prevents the camera from registering external sounds, guaranteeing good quality audio.
Why invest in the distance education model?
Before thinking about the best equipment to record, it is important to understand why you should create video content to educate your audience.
In the first place, because there has been a true popularization of the model of with which the socioeconomic and, mainly, educational barriers narrow the existing gap between those who wish to study.
In addition, the e-learning business mobilized around 100 billion euros in Europe, according to figures from
In Latin America, for example, the boom is represented by the realization of free courses, that is, those that are not distance degrees, but of any content that can be consumed online, such as a confectionery course, for example. And the figures in they are overwhelming.
But if the figures still do not convince you to make use of video classes in your business strategy, another attraction of this type of content is its ease of distribution. Unlike face-to-face classes, this format is easier to consume, since all someone needs to carry it out is a computer with Internet access to attend your lessons, and they can do so regardless of the time, from anywhere in the country and of the world.
In other words: in this way you have the possibility of reaching more people, with a much lower production effort, and the best thing: your video can generate income while it is available. All that .
start creating
We imagine that you have noticed, with this post, that it is possible to record videos with any equipment that you have at hand.
But the idea behind the video is more important than the chosen team. If your content adds value to whoever is viewing it, then you don’t need to buy an ultra-expensive camera to start recording.
Don’t stop sharing your knowledge with other people just because you don’t have the right video camera yet. Remember that even great entrepreneurs only learned…
Facebook Comments
Disqus