BNP Paribas Personal Finance in Spain, through its commercial brand Cetelem, and the automobile company Kia have renewed their alliance for vehicle financing until 2024, thus extending their agreement for 3 years with the possibility of adding two additional years of extension.
Thanks to this agreement, since 2018 more than 125,000 customers have been financed through a network of 82 dealers, the latter essential partners for both companies in their strategy, while close to 400 million euros in lines of credit have been managed stock.
In this renovation, both companies want to strengthen their leadership in the private market, as well as grow in the business market. The growth of Flexiplan Product with additional services, as well as digitization will be fundamental axes of development.
Cetelem, together with Kia, also reinforce the firm position in the offer of ecological vehicles, with conditions for the end customer “highly competitive in the range of electrified vehicles”, explained the financial company.
The CEO and general manager of BNP Paribas Personal Finance in Spain, Franck Vignard, explained that “it is a great association that not only provides BNP Paribas Personal Finance with permanent learning, but also provides a great incentive to face a strong transformation digital that already translates into 95% of operations through digital channels and maintaining a strong common focus on customer satisfaction”.
The manager has also pointed out that this agreement also means “working with a leading brand in the market that shares our commitment to be an important player in the energy transition and sustainable mobility”.
For his part, the General Director of Kia Iberia, Eduardo Divar, pointed out that “we have a great travel companion who we are sure will help us continue to achieve records, keeping KIA as the favorite brand for private customers”.
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