Talk about “graphic pieces» is to refer to any design visual composition, be it a signage, a logo or any other digital piece such as a or a pop-up. Although its technical name is «graphic piece» we must not only link it with the world of print, but also with the online world. As you will see, they are useful (as well as strictly necessary) for any profession, since they are part of the marketing of companies and become key elements to let us know advertisingally.
But, well, I wonder… would you know how to create a digital piece, for example a banner, for your next advertising campaign? In this article we are going to analyze one of the graphic editing tools that you should sign up for now: crello.
Crello: a graphic editing tool where you don’t need to be an expert
it’s a online graphic editing software which was launched on the market in June 2017, within a series of Depositphotos, the well-known image bank. A simple and fast tool that was born to solve the problem of create visual content that vibrates when you weren’t technically a graphic designer.
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Thanks to Crello, we can design exportable formats in 36 different configurations, and have over 12,000 free images online including photos, icons, patterns, and vectors. We can also find the option to decorate with frames, backgrounds, shapes and illustrations.
Also, the really interesting thing about this tool compared to other online editing tools is that allows you to animate images with just a couple of clicks.
In this video you will see how to create a design in Crello:
It is a perfect tool for create designs with animation from static images, thanks to its personalized templates and its GIF elements.
In addition, it has the following functions:
- Dispose of animated icons, emojis and illustrations perfectly embeddable to images and designs.
- allows to place visual effects combined with real photographs, where the union will not be noticed.
- It contains a large collection of designs, and to find the one you need, it has a category filter. Every design in Crello is categorized and can be easily found in its defined category.
- Allows hundreds of text-related combinations: rotate it, align it, space it, make it transparent, layer it, etc. All this depending on the design you are creating. And, best of all, it allows you to upload your own fonts to the tool. Take a look at this video:
- In addition, it allows extract the pieces in different formats, adapting them to the requirements of Facebook, Instagram, Twitter, YouTube covers, etc. Videos with illustration can be exportable as MP4.
As you can see, Crello is an easy and practical tool, but if there is something that we should highlight as not very positive, it is the watermark «created in Crello» in your templatessince this -on many occasions- throws designers off, since depending on the format, piece and destination of the same we can tolerate -or not- a watermark.
Another small problem that we can find in the tool refers to the quality of uploaded images: when you are working in Crello, the system will automatically show you the images with a lower quality than they really have, to speed up loading periods and times. However, when downloading the final file, it will be in high quality, so we won’t have a problem.
It also has a PRO version for $9.99/month which allows access to certain images and animations that the free standard account does not have access to. However, its more than 12,000 images leave more than enough space to work in a free format.
In the following image, you can see the PRO version and its formats:
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