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Catalog diversity
Prices
Delivery term
Shipping cost
Confidence
The eCommerce of DIA Supermarkets has free shipping and returns as one of its main assets.
80
: 23 (7 votes)
Some time ago my partner Javi Rocamora Not without reason, in his post (essential) a whole series of terrible mistakes that the team of one of the largest supermarket chains had committed in their move to the online channel. So many, so many, that one might think that more than getting sales, eCommerce is set up to get rid of unwary visitors that fall on your website. With such a precedent, and in comparison, almost any other eCommerce could seem like a world leader. Something like this is what happens to the online store that we are analyzing today: DIA supermarkets online.
DIA online supermarkets: an acceptable eCommerce
DAY is another of the most popular online supermarket chains in Spain. With his model discounted prices, DIA Supermarkets was one of the pioneers in the use of automated discount coupons related to a loyalty card in our country. Some time ago, including this possibility on the DIA online Supermarkets website. A brave decision and that, for the moment, seems to be giving it good results. Although in some cases its benefits are quite improvable.
Let’s start at the beginning: the home. A simple, uncomplicated design, in which there are curious and inappropriate elements of a post-2010 eCommerce, such as an initial slider with offers… that lead nowhere. As if it were a paper brochure, there are images of soft drink pack offers (like the one you can see in the image) that are not clickable, and others of specific promotions that redirect to another page where, again, they redirect visitors to another with the bases of the promotion.
For the rest, and beyond what is debatable about its visual proposal, the home page complies with everything necessary: a simple and fast search engine, effective menus, the possibility of accessing old shopping lists and your past purchases…. Even once you search for a product, the DIA Online Supermarkets website allows you to sort and filter items to get the one that interests you the most.
Payment, shipping and returns
The shortcomings of DIA Supermarkets online reappear once you advance in the purchase processwhen, once you have chosen the product, you discover (oh, surprise) that this eCommerce only distributes its products to a limited number of locations: basically, those closest to Madrid, Barcelona, Malaga and Zaragoza. Suppose that what you want is not to have your purchase delivered to your home, but to pick it up at one of DIA’s many physical points of sale throughout Spain. Well, the options are more limited.
In any case, if you live within the area of influence of DIA Supermarkets online, things get better. In a tribute to its own brand, the delivery of the purchase is made within the same day (provided you have completed it before 12:00), and even offers the option to choose the time slot that best suits your needs: morning, noon, afternoon and late-night. The cost of this shipment will be free if your purchase exceeds 50 euros or you pick it up in store, and 6 euros otherwise. If, finally, you wanted to return your order, the return cost would be borne by the company.
Finally, and regarding the forms of payment accepted, you can pay for your purchase in DIA Supermarkets online by credit card or PayPalbut not by transfer or cash on delivery.
Some more shortcomings of DIA Supermarkets online
Actually, there are some other points clearly (and easily) that could be improved. Like the lack of a contact system for customers that it is always visible (a free telephone, an online chat), since to locate it, you have to strain your eyes a lot to find a button at the bottom with the critical text . Or like the page , in which the design is not austere, but almost inexistent.
In any case, and as you can see, you only have to compare the note we give to DIA with that of to see how two theoretically similar online business proposals can end up with very-very different results. For now, DIA online supermarkets defeat Mercadona. And you do you think?
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