Given the growth of Instagram, we experts have to constantly be looking for a balance between the number and type of posts to see what works best.
According to the latest study by Socialinsider, of the three post options on Instagram (image, video or carousel), the carousel is the winning option in terms of . It offers brands more flexibility and, in addition, the possibility of combining images and videos to transmit a message. During the , Socialinsider analyzed more than 22 million posts and demonstrated how the carousel posts have better performance.
Study on carousel posts on Instagram
In the study Different aspects of the carousels on instagram: the increase in this type of publication, the participation rate, how many slides they should have, their theme, among other aspects.
Rise of carousels on Instagram
Since the launch of Instagram carousels in 2017, brands have been including this possibility in their publication calendar over time.
As we can see from the graph above, in the early years only 3-4% of Instagram content was carousel posts. Currently, the percentage increased to 19.44%. Although images continue to be the most popular publications, they have lost prominence since 2017.
Carousels on Instagram drive higher engagement rates
In this other graph, we see how the engagement rate of carousels (1.92%) exceeds that of images (1.74%) and videos (1.45%).
SocialInsider and Instagram Specialist Jenn Herman explains how the Instagram algorithm will display just one time to your followers a regular postwhile one carousel post will show it twice if the follower does not see it in full. This offers you a double opportunity to connect with your audience: “If a follower scrolls past the post with the first image, Instagram will show them the same post a second time with typically the second photo or video in the carousel.”
How many slides should carousels have?
Carousels can have from two to 10 slides, although the most common are those that include two or three. In this third chart, we see how even though carousels containing two or three slides generate good engagement rates (1.90%), carousels with a higher number of slides, between eight and ten, perform even better (2.07%).
On the other hand, the carousel supports a lot of versatility As for the content, you can make publications only with images, with videos or mixed.
In this graph, we can see how mixed carousels have a higher participation rate (2.33%), than carousels with images (1.80%) or video (1.86%).
Good practices in carousels on Instagram
Carousel posts allow you to tell a story with multiple images or videos: this gives a lot of room for show a processfor instance, a step by step cooking recipepanoramic photographs in sliding format, show the latest sale items of your brand or use this format to create educational pillsthat generate interest in your audience, as in this case:
use curiosity to take your audience to the last slide of your carousel post. You should get creative and try various styles and layouts for your carousel content. You must bear in mind that the ones that work best are the mixed ones, that is, the ones that mix pictures and videos.
Another fact to keep in mind is that messages that encourage viewing the full content work better. if you include a title of Swipe left, read or similar on your carousel post, the average engagement rate increases from 1.83% to 2%.
https://www.instagram.com/p/CDyOISNjzch/?utm_source=ig_web_copy_link
In short, carousel posts on Instagram are becoming more and more important, so starting today, include these types of posts in your Community Manager calendar. to get better participation rates.Don’t forget to use mixed carousels and include the title of Swipe left.
As always, tell us what you think of this study and tell us if it works for you. 😉🤗
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