Many of us are involved every day in the but we do not know how many different types of e-Commerce exist. I hope this article will help you to see it with a little more clarity. Types of eCommerce can be segmented according to various criteriathe most popular are:
- The goods and services they distribute.
- The use licenses.
- The agent characteristics that are involved in the transactions.
Types of eCommerce according to the goods and services they distribute
eCommerce of analog products
They are online businesses where clothes, electrical appliances, books, furniture and other tangible consumer objects are sold, as in the case of some well-known ones such as Zalando, El Corte Inglés or .
As you can see, this type of eCommerce is the widest, and includes both companies that only sell online (as Zalando) as well as companies that cover the online and offline spheres (El Corte Inglés), and includes areas as important for those who want to start a business as franchises: more and more are adding the online channel to their physical presence, either to sell directly or to promote their franchised stores in a group thanks to to your apps.
eCommerce of digital products
These platforms sell digital products such as ebooks, videos, images…, as does , and .
services e-commerce
In which services of various kinds are purchased through the Internet. This includes insurance, plane tickets and tickets for shows, as in the case of And there are mixed models such as Amazon, eBay or where digital and analog products and services are sold.
Types of eCommerce according to the way to build your online store
Software as a service (SaaS) eCommerce
It is a type of eCommerce on the cloud, which offers programs or applications that are managed from the servers of the company providing the service. Companies or individuals that contract SaaS pay for usage subscriptions of different duration. Examples of SaaS eCommerce solutions are and Demandware.
Open source eCommerce
In this open source case, the platforms are made available to all who wish to manage them on their own servers. The use of open source solutions implies taking responsibility for installations, maintenance, updates, configuration and security solutions. For its management, knowledge of web design and programming is necessary. osCommerce, and are examples of open source eCommerce.
On-premises e-commerce or with implementation
They are programs that you buy once their license and you have the right to install them on your servers and then make the modifications you deem appropriate. Extra fees are usually paid to the provider for updates, maintenance and support. Examples of on-premises e-commerce are Intershop Communications, Sana Commerce and IBM WebSphere.
Types of eCommerce according to the agents that participate in the transactions
Business-to-Business (B2B)
eCommerce that carry out commercial transactions through the Internet and in which companies or corporations participate. An example of this type of eCommerce is found in the world leader, Alibaba or JD.com.
Business-to-Consumer (B2C)
Online stores that establish business relationships with end consumers. It is the most typical online business model because it is easier to set up and the markets tend to be more dynamic. Examples of 100% online B2C businesses we have either
Consumer-to-Business (C2B)
This type is very common in areas of crowdsourcing and collaborative economy. Individuals make their products and services available to companies, and they purchase them through the Internet. business like iStockPhoto is an example of C2B business.
Consumer-to-Consumer (C2C)
This online business model is characterized by transactions between consumers that sometimes require the presence of a digital platform as an intermediary or meeting point. Examples of C2C businesses are Ebay, Blablacar or (in its essence).
Business to Administration (B2A)
This type of eCommerce carries out transactions between companies and the public administration. The services can be fiscal, social security, employment, teaching, document management or any area that the public administration needs to cover in the digital field.
Consumer-to-Administration (C2A)
They are all the digital transactions that are carried out between individuals and public entities. Includes distance learning, online social security procedures, taxes, job application, online medical appointments, etc. Its essence is based on making public administration procedures more accessible and easier through new technologies.
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