When you read a very interesting news and comment on it, someone often asks you “Where did you see it?” and your answer will surely look like I read it on Facebook”. Something that, in addition to downplaying it, can end up being associated with the plague that plagues the social network. What has been the online giant’s solution? Show media logos in published articles in the news section of Facebook.
The logo in the news section of Facebook wants to give users notice of the sources
According to a recent study by , just one 56% of people remember fonts from a link you just read in . This means that many users do not determine the quality of the sourcesin addition to harming publishers by building your audience and recognition In Internet.
A good way to create greater visibility on the platform, at the same time that users can more easily recognize fonts which they access through the social network, is include a small logo next to the title of the Facebook newsfor now visible in the sections Trending and Search as you can see in the following image:
Through this new effort, Facebook reinforces its , an alliance with companies and media outlets that was born on the basis of widespread criticism by the after the US elections last year.
These logos will appear in the Facebook News Feed both on desktop and mobilebut each editor will have to upload your logos directly on the platform.
How you can put your logo on Facebook news
If you are a publisher, it will be very easy for you to integrate your logo in these sections when publishing Facebook news. The first thing you should do is . Once inside, you must navigate to the brand resource librarythis is inside the tab “Publication of Tools” and then in the left-hand column, click the link “Brand identity”.
Once there, you can upload to Facebook three logos with different backgrounds: one color version, one white and one black. Keep in mind that this image can be included in a wide variety of spaces and sizes on different devices, so the platform recommends not exceeding a ratio of 1:10. The files must have the legible image, be in PNG format with transparent background and a height of 300 pixels or more.
This is a new step between the reconciliation of Facebook with the , a group of over 2,000 media outlets in the United States who have disagreed with the duopoly formed by Google and Facebook because and online news traffic.
Facebook has already sought to integrate into its platform to provide higher revenues to your news content publishers, In addition to these actions, it promotes high-quality journalism and fewer incidents of .
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