The first changes of the year have arrived for the social network of the little blue bird. Today the platform that opens Twitter Explore, a new feature in which we will find the search trends, the Moments and also the live video transmissions.
Twitter Explore arrives to highlight trends and the most relevant of the social network
Last September, the platform of Moments to Spain. A tool that allows all Twitter users to group relevant messages on a specific topic on the social network. This collection of tweets will no longer be the center of the application.
since you first have to find the tweets you want to collect by searching and adding links from the favorites section… and it hasn’t been used as much as the platform expected.
That is why Moments Today is replaced by the Twitter Explore button that will allow you to discover the most relevant on the platform. The new section, located between Home and Notifications in the bottom bar of the application will make it easier to search for all kinds of content on Twitter. With it, it is easier to explore since it simplifies the search for trends and popular news at the moment.
Twitter’s bet is to improve its live video audience
Twitter Explore is also a way that the social network will promote live video. We remember that Twitter was the pioneer in introducing this type of content. But in recent months the other major social networks like , and have promoted live streaming by strengthening it, and Twitter now directly in your application to try to make the most of the best bet: live video.
Perhaps Periscope will be removed from Twitter in the same way as , especially considering that the company passed its Fabric developer platform to Google, Community Vine. So promoting its own live streaming system will be very important for Twitter.
Also, giving a prime spot on Twitter for live video streaming will help you promote events like your matches. of the NFL, the red carpet pre-show events that you have scheduled and numerous news and sporting events .
These events have been hard to find, which may have likely impacted their viewership numbers. Being able to feature them prominently in your app with Twitter Explore will probably will attract more viewers to their live broadcasts.
No function disappears, they will only be grouped
This movement is logical since the majority of Twitter users use the social network to find out the latest newsand it is much better that the platform groups all its tools intended for this purpose in a single space.
The change will start rolling out to Twitter users in iOS from today, and hopes that it will be available to all users of Android In the next weeks. It will also be available on the web version of the platform, but Twitter points out that this is not an immediate priority.
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