Customer Relationship Management (or CRM) tools are customer management software, that allow centralizing all interactions between the company and customers, in many cases automating tasks… and saving time.
The CRM is responsible for collecting all the information on business operations and interactions with customers, while maintaining a detailed history, in a way that allows sharing and maximizing the knowledge of certain clients, at specific moments, in order to anticipate needs and understand them in the best possible way. Undoubtedly, having a CRM program in companies allows you to generate more sales opportunities (by providing higher levels of accuracy, attention, and attention), while streamlining management and processes.
In short, the CRM is a software that -without a doubt- will allow you to enhance the and , but… do you still not have a tool like this in your company?
The CRM tools that will help you improve the satisfaction and relationship with your customers
Today we present a list of powerful CRM tools that can offer you the multiple benefits that we have just mentioned. However, remember that this is a live list that is constantly changing. Therefore, if you think that we are missing a tool that should be among the ones we highlight here, do not hesitate to leave it in the comments and we will take it into account. Here you have the complete list, with the new entries and the featured tools.
The 10 best CRMs on the market…
… and other CRM tools that can be useful for your business
pipe drive (Recommended🥇)
The CRM tool is intuitive and easy to use, offering a large amount of data of interest and future forecasts for your customers and interactions with them. It is a tool very focused on the sales area, not so much on marketing, and it has 4 subscription plans: Basic (€12.50), Advanced (€24.90), Professional (€49.90) and Corporate (€99.90). All are GDPR compliant and have 24/7 support (chat and email), mobile apps for iOS and Android, over 150 apps and integrations, data centers in the US and EU, and open API.
Currently, some of its clients are Amazon, Skyscanner or Vimeo. We have tested it to make a didactic video on YouTube and they have raised a special offer for Marketing4eCommerce readers of 1 month free trial (normally 14 days) and 20% discount on the first purchase. you can take advantage of it .
- Foundation year: 2009
- Country: Estonia
The points in favor of this tool are its intuitive and attractive design (customized pop-up windows, registration forms, coupons and surveys to increase conversions, etc.), its speed, that it allows you to customize processes and data and that it includes a plugin for Chrome/ Gmail.
It has a fairly comprehensive free plan that includes up to 10 users (no credit card required). Payment plans start at €7.7 per month. It is designed for small businesses.
- Foundation year: 2004
- Country: Uruguay
amoCRM
What stands out from it is its message service. Thanks to its technology, it adds a complete set of messaging applications to your arsenal, allowing you to respond quickly to potential customers and generate more sales. You can identify the progress of each lead, preview the status of the task, and get an overview of the overall sales status. In addition, it has a mobile app.
It has 3 annual subscription plans: Basic (€13/month), Advanced (€21.20/month) and Business (€38.20/month). You can try it for free.
- Foundation year: 2004
- Country: USA
Billage
is a CRM that stands out for its ease of use and versatility. This platform makes customer management easy by simplifying and bringing together CRM, billing and project management in the same application. A tool that will allow you work in a coordinated way and centralized, being really useful to facilitate all processes. Ideal for small and medium businesses.
- Foundation year: 2013
- Country: Spain
Bitrix24
it’s a Free CRM packed with tools customer management, support, and marketing automation features. Available in the cloud and on-premises, for mobile devices and desktops. It includes all the essential tools: sales funnels, channel management, sales reporting, 360-degree customer view, repeat sales support, and sales automation.
Furthermore, it comes with dozens of available integrations, and you can also create your own apps using its REST API.
Although you have a very complete free version with unlimited users, you can also choose between one of the 4 payment plans to access more features, which range from €39 to €139 per month.
- Foundation year: 2012
- Country: Russia
It’s a CRM complete, easy to use and with one free version which includes basic functions. The problem is that It is not available in Spanish. It features a sales pipeline dashboard from which you can manage all sales opportunities – including potential values - and track sales pipeline milestones, sales pipeline milestones, and forecasting.
You also have a calendar, analytics, contact manager, possibility of integrations (Microsoft 365, Google Workspace, Xero, FreshBooks, MailChimp, Wufoo, etc.), access to the API and applications for iOS and Android.
Payment plans range from €14 at €43.20 per monthwith the possibility of canceling the service at any time.
- Foundation year: 2009
- Country: United Kingdom
Clientify is a CRM that allows you to manage sales and sales tasks, they define it as a «360 tool«. Among its functions, it allows you to design campaigns, create landing pages, schedule publications in , measure results of marketing strategies and, like all CRMs, help achieve a greater number of sales. One of its main advantages is that it is a quite intuitive toolit will be easy for you to navigate through its modules and find the solution to your doubts.
- Foundation year:2014
- Country: New York
Creatio
is defined as a tool that allows each client to be managed in a personalized way at each stage of the life cycle: from the origin or initial to the after-sales service (marketing, sales, service). It has a simple, friendly and responsive interface that, at a glance, allows us to conceptualize the particular situation of each client. In addition, it allows connecting the processes between marketing, sales and customer service.
It can be tested for free.
- Foundation year: 2007
- Country: USA
DataCRM
It is one of the recommended software since it allows real-time monitoring of all businesses in an easy and simple way, prioritizing activities with the help of colors and establishing workflows. It helps you align with business processes, define metrics and progress indicators, and get detailed performance reports. It has 24/7 online support and can be used from anywhere in the world. It has a free trial period.
- Foundation year: 2010
- Country: Colombia
Edrone eCRM
together on a single platform advanced solutions in the field of Marketing automation, CRM and machine learning.
It is a very flexible tool that allows you to create any automation path to meet the specific needs of your store. In addition, it has a menu of some of the most common scenarios designed to improve the conversion rate and increase the sales of your store. For example: recovery of abandoned shopping carts, reminders of products viewed, customers also bought…, you may be interested…, recommendations of categories and best-selling products, etc.
Automatically integrates with popular store building platforms such as Woocommerce, Shopify or Prestashop, among many others. You can try it for free and if it convinces you, it offers 4 subscription plans (to find out prices, you should contact the company).
- Foundation year: 2014
- Country:
Efficiency
is a CRM solution that It adapts to all the needs and the size of each company. Your software allows grow and develop business activities in a structured manner through integrated actions such as: document management, customer relationship management, management of marketing campaigns and contracts, management and motivation of commercial staff as well as collaborative project management. It also has the possibility of gamifying the CRM, something that helps improve the results of collaborators and facilitate project management.
a few months ago, Efficy to the Spanish company SumaCRM for €2M, with which he combined knowledge and human resources to improve the tool. You can try it for free and then offer various subscription options ranging from €20 to €80 per month.
- Foundation year: 1998
- Country: Belgium
husband
is a open source tool very complete that it offers specific solutions for different sectors: freelancers, photographers, small businesses, SMEs, developers, startups, among others. The interface is easy to use and helps you automate sales, manage all the information in the same place, sync up your Outlook calendar and share it, make mass mailing of electronics, manage inventoriesdo tracing and analysis of data, create campaigns and synchronize the lists of objectives with the reports, among other possibilities.
toast free support 12/5 through emails and customer portal. For €84.30 an hour, you can also get personalized support through Skype.
While you can download and use Espo 100% free of charge, you can also choose cloud CRM solution, for €12.70, €21, or €58.20 per month. Their servers are located in Canada and Germany.
- Foundation year: 2014
- Country: Ukraine
Freshworks (ex FreshSales)
With you will be able to have information on conversations with clients, agreements, tasks and scheduled appointments with them, in addition to knowing how they have interacted with the website and the product, among many other functions. In addition, it allows you to control potential customers to know when is the key moment to impact them, and to control the purchase path of each lead with targeted email trajectories based on their purchase history.
You have the option of hiring the traditional service, or the comprehensive Freshsales Suite, which is a 360° solution aimed at increasing and managing revenue.
It has a permanent free plan and 4 payment plans that range from €15 to €69 per month with an annual contract.
- Foundation year: 2010
- Country: USA
Hub Spot
is one of the best known CRM tools worldwideand one of the indisputable references in the field of CRM functionality allows you to manage all marketing and sales activities such as…
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