Catalog diversity
Prices
low shipping costs
Short delivery times
Confidence
Hero’s online store is a careful food eCommerce that has free shipping for orders over €50
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herofrom its headquarters in Murcia, is one of the classic companies in the sector of feeding in Spain. Expert in the noble art of crushing, crushing and squeezing fruits and vegetables, its product catalog has gradually expanded to cover a wide range of items, ranging from pre-cooked food to milk prepared for infant feeding. Now, in addition to distributing its production through thousands of stores and supermarkets throughout the country, it also has an interesting eCommerce.
Hero Store: An eCommerce with two faces
The Hero store is actually a double store. An alliance between one (Babytienda) and another that focuses on hers, and that coexist allowing to go from one to another by means of a simple click, sharing 90% of its design and structure characteristics. In fact, the fundamental differences between the two focus on their predominant colors, the product categories and an extra filter that will help parents locate the most suitable products in the Babystore based on the age of their offspring, and which adds to other more common (depending on the price, brand or age of the item).
Fast shipments and… cheap?
In (almost) any other eCommerce, having a level of free shipping of only €50 it is synonymous with the fact that customers will rarely pay anything to receive their purchases. However, in a store like Hero’s this level is too high, taking into account the meager average price of their products (€1 for a jar of jam, for example). In any case, for orders that do not reach this limit, shipments will have a cost of €5.99and it will take about three days to arrive at the customer’s address, missing a greater variety of shipping methods (slower and cheaper shipments, collection points…)
Other points of interest
The Hero online store has a attractive design, with large product sheets that can be shared through . In addition, its managers have taken care to explain with clarity the general conditions of the store, as well as making available to its customers different forms of contact, among which a free phone. However, it presents areas in which it could contribute something more, such as when it comes to managing payments, which can only be made through card.
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