In a short time, streaming platforms have taken over digital content consumption habits, and among them stands out as the benchmark in the music sector. But this Swedish company has sought to expand beyond its huge library of songs to other content in audio format, as is the case with its .
Continuing with this expansion, Spotify has also decided to join the trend of audio chats that Club House established last year. Spotify has been managing this project since the end of March, when , a live audio content application focused on sports. Now, two months later, Spotify has finished integrating this type of content into its product catalog by thoroughly revamping Locker Room.
Greenroom, the new face that Spotify has given to Locker Room
Locker Room was a platform where users could find discussions and conversations about their favorite sports topics. Since the purchase of this app, Spotify has been working on incorporating new themes and assimilating it into the brand image. Now his effort has finished bearing fruit with the birth of green roomthe new name they have given to this app for this new stage.
The application will continue to host sports conversations, but will expand its reach with themes of music, art and culture. Greenroom will be available from the moment of the announcement in around 135 countries for both Android and iOS users. Similarly, this release not only brings with it a name change and new themes, but also a series of new features to position itself in this growing market.
Among its new aspects, the application has a redesign of its image, which goes hand in hand with the integration of user logins with Spotify credentials. Similarly, its interface has been redesigned offering content of interest to users in a way more accessible. Among other things any user can moderate or participate in live roomsthrough an improved control interface for chats.
Also, Greenroom will allow users to record live conversations, as a means of expanding your content offering. This would be one of the main novelties of this new app, since others, like Clubhouse, do not allow the recording of your conversations. Thus, any Spotify user will have access to this app, being able to create and participate in different groups or rooms, on a platform similar to the one they are already used to.
Spotify bets on its content creators
The idea of Greenroom is to expand Spotify’s target audience, as well as offer its users the possibility of discovering new content. For this, one of the main tools is to have content creators who are willing to contribute quality content to the platform. Spotify is aware of this, and to encourage content creators to join their platform they will soon launch their Spotify Creator Fund.
This initiative seeks to help creators monetize their content, thus creating a platform where they feel comfortable and can earn money. With this, the streaming platform seeks to create a stronger community, in which creators can grow, create a career and be rewarded for their efforts, which will end up promoting the development of more and better content for the enjoyment of streaming users. Greenroom. Although the launch of this project is estimated for the end of the summer, it is already possible for creators to learn a little more about Spotify’s offer.
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus