The promotional product, a successful marketing technique – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

The secret to loyalty Customers have been, possibly, the issue that has most concerned companies since the beginning of time. The game of supply and demand, which takes place in the economic market, is not exactly stable, rather the opposite, since it is based on constant renewal. Only the best can get off the ground, which is why so many companies ask themselves the same question with such insistence, How can I keep the clients I’ve already got?

And, at this moment, it is when one enters the labyrinthine terrain of marketing or the art of getting a product to meet the desired standards of popularity and profitability. Throughout history, there have been many Marketing techniques that companies have developed with this intention, being perhaps the best known in this area the advertisinga gold mine for those who have known how to exploit it with talent.

However, she is not the only one who has succeeded in this uncertain world. And it should be noted that the promotional gift technique is experiencing a boom. Much of its popularity lies in its infinite ability to adapt to each case; no matter the size or amount of what is given, be it a pen or candy, or the already classic Combinable with personalized workwear, you can always look good with the receiver.

To this conclusion, the specialized body Advertising Specialty Institutein the year 2016noting that promotional products were one of the “most impressive” and best (in terms of cost-efficiency) ways to advertise a business.

These conclusions were drawn based on a report produced by colourfastin which it was made clear that 85% of those surveyed declared they remembered the name of the company that had given them a promotional product; likewise, in said analysis, it was also reported that consumers were 2.5 times more likely to have a positive opinion of a company if the company had given them any kind of promotional product.

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A survey like so many others that have issued similar opinions, in which, invariably, readers can deduce, without fear of being wrong, that, If you want to end up receiving something, it is best to start by giving something..

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