The unstoppable rise of e-commerce It is a fact that has been gaining strength for some time. As soon as we explore the Internet we can see different types of online stores: from large virtual stores that sell practically everything, and specialized online stores, smaller in volume and space.
Within the first we can talk about the concept Marketplace. Currently there are many places like these, where a company can sell its products online. Today we will explain in detail how one of the best known works: Amazon Marketplacer. But let’s define first
What is a Marketplace
A Marketplace is something like an online market, a space in the network where different stores come together to sell their products together. You as a manufacturer or supplier upload your products to sell online in the Marketplace, and any buyer can access them. There are many platforms that use this model successfully, and perhaps one of the best known and with the greatest national and international presence is
Amazon Marketplace in detail
- In amazon marketplace exist two types of fees depending on what each one considers to sell. If you are an individual seller with less than 40 articles per month, you will pay only when you sell something. If, on the other hand, your case is that of a seller of large volume you should become a Professional Seller and sign up for an account with a fixed monthly rate (€39 per month). What are the advantages of being a Pro Seller? Basically that you can add new products to the Amazon catalog and sell them in all categories. You also have the function of 1-Click purchase.
- We have to take into account what categories of products we are going to sell, since Amazon establishes some sales commissions. You can see its table of percentages With this percentage we will get Amazon advertise us and that people begin to know our products.
- Attention: Amazon can hold payments to its vendors up to 60 days. If you are a new company, they generally do not transfer the total to you. leave a guarantee fund in your account to deal with incidents or returns that you have with your customers.
- You have to take into account the customer ratings. If you start to have negative evaluations or they continually make claims, it can affect your rankings and cause your account to be canceled from one moment to the next and the money accumulated from your previous sales between 90 and 180 days will be credited to you.
- You can benefit from Amazon Fulfillment and their offers. For some product categories you can opt for the option, which customers will see in the offer details. Same for Expedited Shipping options and Gift Wrap availability. Orders fulfilled by Fulfillment by Amazon can also benefit from a Customer service (they will answer logistics management inquiries for all orders placed on all European Amazon platforms and in the local language of the platform 24 hours a day) Without aditional costs.
What are the advantages of selling through Amazon Marketplace
The main advantages of operating through Amazon Marketplace are:
- The cost savings
- Being able to benefit from “fame” or “good name” from Amazon.
- The search engine optimization: you forget to invest in it because the platform itself is interested in being well positioned and gives it to you done. you can reach many more leads. Currently in Spain, Amazon has a high number of visitors who trust the platform and think that it is one of the cheapest places where you can buy.
- you can set synergies with other vendors from the same sector as yours.
- Amazon Logistics (as we have mentioned).
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