Amazon is one of the largest companies in the world, as well as one of the largest employers, with a workforce of around one million people… and with this news that figure will continue to grow. We talk about launch of its store for the Polish market, Amazon.plbeing the first incursion of the American giant in the eCommerce of central-eastern Europe.
The retail company had been present in the country since 2014 with various logistics centers, and an estimated 18,000 direct employees. In this way, he served as a logistics assistant for Polish sellers, in addition to offering technical assistance from his office and at the Amazon Technology Development Center in Gdańsk.
«Amazon has been supporting Polish customers for many years and helping to sell the products of Polish entrepreneurs in our European stores. The next step is to introduce a full retail offering for consumers in and now is the time to take that step.» commented a month ago alex ootesvice president of development of Amazon for the EU.
Amazon expands its stores worldwide
Although it seems incredible, Amazon only has its own store in 16 countries. Well… now 17 with the inclusion of Poland. Let’s recount the different countries where the retail company has an official store presence.
- Germany: amazon.de
- Australia: amazon.com.au
- Canada: amazon.ca
- China: amazon.cn
- United Arab Emirates: amazon.ae
- Spain: amazon.es
- USA: amazon.com
- : amazon.fr
- Holland: amazon.nl
- India: amazon.in
- Italy: amazon.it
- Japan: amazon.jp
- Mexico: amazon.com.mx
- Poland: Amazon.pl
- : amazon.co.uk
- Sweden: Amazon.se
- Turkey: amazon.com.tr
Most of these stores have free access for sellers from other countries, however some stores like China and India only allow local sellers. For its part, the US .com store acts as an eCommerce reference at an international level.
Poland: a market ready for growth
Although the number of e-commerce consumers in Poland is lower than in other European countries, it is a constantly growing market. So much so a growth of 14% is expected in the bulk of consumers in the next 4 yearswith a greater participation of the population between 19 and 28 years old.
In 2020, electronic sales in the European country rose by 25.6%, reaching a total of 16,920 million euros, which exceeds the global growth average of 16% for the same year. Based on this progressive growth, The Polish market is showing itself as a prosperous terrain in which to venture as a seller thanks to the new Amazon store.
Even so, since the Poles have certain preferences about their trade, from obvious aspects such as products and their specifications being in the native language to others such as a preference for total transparency when making a purchase. In the same way, the speed and flexibility in making payment and shipping are of the utmost importance, as well as the return processes, since they are the users with the highest number of returns in Europe. As for the competition that the Bezos team will have to face, the most popular eCommerce is , a Polish general Marketplace with more than 50% market share. Followed by Ceneo, Euro.com.pl, Mediaexport and Zalando
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