You know ? It is a digital universe (technically understood as «») that was launched in 2003, being developed by Linden Lab.
if you ever played The Sims either SimCity you will be able to understand a little the dynamics of this virtual game. Broadly speaking, Second Life is a platform in the style of a video game, where its users interact with their avatars in a 3D environment. These users are known in Second Life as “residents«, and can be accessed for free from the Internet.
In this way, residents they can explore the virtual world presented to them, interacting with other residents, establishing social relationships or participating in individual and group activities.
Second Life Marketplace: buy, sell and rent in a virtual universe
However, there is another element that gives it a unique touch and that those who use Second Life put into practice: the activity of trading properties and services, allocating real money – this is what is known as Second Life Marketplace.
Second Life has its own internal economy and currency, called the “Linden dollar» (Linden dollar, L$). Linden dollars can be used to buy, sell, rent or trade goods and services with other users in Second Life; however, what is really interesting is that this fictitious currency can be exchanged for US dollars and other “real life” currencies.
In this way, Second Life Marketplace works as a eCommerce showcase for all residentsoffering all virtual goods and services as catalogues.
Second Life Entrepreneurs
It should be noted that it is surprising and even somewhat incredible, the level of entrepreneurial activity that exists in Second Life. Residents have created, over time, virtual objects and other types of “content” that have allowed them to distribute their creations, obtaining profits through them.
The best example of the latter is Ailin Graefknown on the platform as , which became a millionaire through the Second Life Marketplace and its features. His method was to convert an initial investment of $9.95 US dollars into more than 1 million dollars (just over 886,000 euros today) over a period of 2 and a half years, through the sale, purchase and rental of virtual real estate in Second Life.
To give an example of the true impact of the sale and rental of goods and services in Second Life, all that remains is to look at their numbers again. In its beginnings (2005), (just over 3.1 million euros) for just one month. For 2013, Linden Labs (part of the Second Life ecosystem) launched an infographic that showed that for 10 years (more than 2,658 million euros).
For some it may be a bit freak Carry one “second Life” On this platform, for others, having access to tools like Second Life Marketplace means an area of enormous opportunity to generate dividends.
The truth is that today and , and brands will look for new and innovative ways to market with users – given this, Second Life Marketplace You already have a well worked path.
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