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Catalog diversity
Prices
low shipping costs
Short delivery times
Confidence
The Adidas online store stands out for having a huge catalog enriched with extra content, as well as for offering the possibility of making returns at no cost
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Adidas is, together with , one of the two main brands of fashion and sports equipment of the world. From its modest origins in Germany in the years before the Second World War, its growth, together with the popularization of sports marketing and the increase in the population’s concern for sport and physical exercise in general, has led it to reach the staggering number of 14,900 million euros invoiced in 2012. Now, in addition to selling its products in half the world, it also has.
Adidas.es Official Store: A huge catalog available to sports
In the same way that Adidas has known how to take advantage of (almost) no one else the virtues of sports marketing, dressing athletes and clubs of all disciplines, from Messi to Real Madridand from Andy Murray to the Chicago Bulls, something that takes advantage of its official eCommerce. With a Catalogue as diverse as it is extensive, Adidas makes available to its customers t-shirts, tracksuits, sneakers, mobile applications, watches and even collections created by renowned designers such as Stella McCartney. Seeking to expand its valuable content, this eCommerce also has a blog dedicated to the relationship between women and sports, under the Twitter name of #MyGirls.
In addition, the Adidas online store offers the possibility of personalizenot only some sneakers, as in the case of or , but also other items such as or , as we recently told you about the announcement of its next .
Free shipping… for now
Perhaps imbued with the pre-holiday spirit of these dates of the year, or perhaps trying to take advantage of the pull of the multiple sports competitions that flood the media, Adidas.es carries out periodic promotions offering shipping costs at zero cost.
Beyond this occasional promotion, his level of free shipping it’s too hard to reach€150 minimum purchase), although the cost of their standard deliveries (3/4 days in arrears) is set to €4.95. For the most impatient customers, Adidas has a express delivery, with a cost of €14.95 and a delay of 1/2 days. In addition, to complete its logistics service, Adidas offers its customers the free return of your purchases, sending a courier to pick them up at your home.
Other points of interest in the Adidas online store
The structure of the menus is quite intuitive, placing on the left of the main menu the products ordered by customer categories (men, women, children) and to the right by types of sport.
On the other hand, the Customer Support is well managed in this eCommerce, offering the possibility of contacting through a free international telephone number, a form and even a online chat. As a negative factor, the lack of more payment options can be highlighted, apart from PayPal and card, as well as the disconnection between this online store and the Adidas Store distributed throughout the main Spanish cities.
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