Now that he has brought the activity of community managers to the headlines of the general press, it is a good time to continue presenting you some of those tools that people who are dedicated to planning and managing them need to use. If we introduced you a few days ago, today we will show you another one that will help you improve the visual part of the activity on networks. Do you know Canva?
Canva: a multipurpose tool for designing creative on social networks
Let’s be clear: Photoshop and Illustrator they are powerful tools, spectacularly powerful. Incredible software that has brought the possibilities of entry-level photo retouching and design to millions of people around the world. Two products born from the hands of the creators of that, however, have two major drawbacks: they require a some degree of knowledge to take advantage of their full potential and, above all, they are sooo expensive. Maybe that’s why can be so successful. It offers the possibility of making a wide variety of designs and formats, perfect for creating the creativity you need to publish on your social networks. And it’s also free… or almost.
Different types of formatting in Canva
One of Canva’s greatest strengths is its ability to adapt to needs of those of us who work on social networks in a simple and fast way. From its menu, you can quickly choose what type of image you need: a Facebook cover, a profile image for Twitter, banners… even the infographics They fall within the field of action of Canva. Once you have chosen the format that best suits your needs, you will only have to choose one of the pre-designed elements and tweak it, or bet on your own creativity and start playing with the hundreds of designs, fonts and decorative elements that fill the Canva catalog. Once you finish, you will be able to download your masterpiece in png. or jpg.
Payment elements in Canva
Although most of the backgrounds and designs in Canva are free, this tool offers you a wide range of paid elements. To use them, you must choose them from the catalog and pay their price, which, in the vast majority of cases, does not exceed $1.
Canva’s weak points
Of course, you can’t expect a free tool like Canva to have the same features as fancy and expensive tools like Illustrator or Photoshop. It can’t even compare to other zero cost products like Gimp. Canva is ready for what we told you about before: being a useful and easy tool to create striking, eye-catching and professional-looking creative for publication on social networks. In that, it is so far, practically insurmountable.
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