Mark keeps trying create a better connection between your platforms as well as improve their in-app payment systems, an effort that he clearly seeks to promote . Now : the account center for Facebook Instagram and Messenger, that has just been launched in test mode for a limited number of users, and with which it seeks to streamline payment processes and make them as simple as possible, who will be able to make purchases related to the publications and ads of each application quickly and easily.
This is the new Facebook account center
The Facebook Account Center allows users to connect and authenticate your Facebook, Instagram and Messenger accounts from a single pagesaving them from having to reopen each app when they want to use it, whether it’s to sign in or make a payment.
As you can see from the screenshots, the Facebook account center will offer three basic functions:
- Share stories and posts. With this option, users will be able to easily publish stories and updates on each platform.
- Facebook payment information. With this option, payments can be authorized through the linked payment data that has been saved in the main Facebook account.
- Login to multiple accounts. This option can be used, for example, when you tap a link on Instagram from Facebook and you will not need to log in again to see the posts, which allows users to optimize their experience within the applications. From the marketing side, this feature allows accounts to be linked within Facebook’s back-end systems, which will improve data tracking processes and provide more context of usage in each app.
Of course The key to this integration is, since for some time it has been possible and publications between the different Facebook platforms by linking the accounts with just one button.
Now, By offering a linked payment option, you will be able to facilitate sales in your . That is why Facebook Pay has become key to the social network: it is essential for the platform to create a simple payment method to boost in-app transactions. The account center is currently available to a limited number of users, and is expected to expand globally after testing.
New communication features between Instagram and Messenger
In addition to the Facebook account center, the company announced that it will begin to implement that allows Instagram and Messenger users to communicate with each other, and this interoperability will work even if Instagram users do not have a Facebook account and vice versa.
This new message center will include a variety of Messenger-inspired features in the Instagram inbox: the ability to change the color of the chat, reactions through emojis, the opportunity to watch videos with other users, set messages to disappear after a certain period of time, among others.
For now, users will be able to refuse the new update of the Instagram messaging service, but the large list of functions that it integrates will surely make it extremely attractive for most users. It is not yet clear when this change will be implemented for all users as it is currently in beta modenevertheless it is very likely that soon we will be able to try a further step in the integration of Messenger, Instagram and Facebook.
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