The German online fashion giant Zalando has announced the launch of its offer of second-hand products in Germany and Spain, starting to compete with such popular apps in this sector as Wallapop or Vinted. This new feature is aimed at both customers who want to buy as well as those who want to exchange their second-hand items for credit at Zalando.
The new offer is integrated through a category called Second hand on the Zalando eCommerce website and app and from October it will also be available to millions of customers in Belgium, , the Netherlands and .
“Interest in second-hand fashion is growing and continues to grow, especially among the youngest. At the same time, customers demand a simple and reliable service that integrates everything: the easy exchange of items they no longer use and the pleasant experience of buying second-hand fashion online as if it were new. With the launch of Segunda Mano, Zalando becomes the first platform to offer a seamless solution that meets the needs of customers at scale.”it states Riccardo VolaZalando Director Southern Europe & Gift Cards
How Zalando’s second-hand service works
With Second Hand, platform customers can easily exchange items directly on Zalando. In fact, in order for customers to better manage their wardrobe, Zalando has updated the function of “favorites list” of the platform, so that customers can now automatically see all the items they have bought from Zalando and also can put up for sale items that they already have in their closeteven if they have bought them elsewhere, and exchange them with just a few clicks.
As the company has explained, “once the garment is picked up, Zalando checks the quality of all items and make a selection so that your offer is always up to date for millions of customers. In addition, users will continue to benefit from the shipping facilities, payment options and free returns offered by Zalando.«.
After exchanging their garments, customers can choose to receive a Zalando gift card for the corresponding value or help one of our partners by donating the amount to the Red Cross or WeForest.
A new step in the evolution of Zalando
The launch of second-hand Zalando marks a new milestone in the company’s history. “Millions of customers visit Zalando every day looking for inspiration, advice and personalized entertainment. Zalando Second Hand is one of our key initiatives to continue improving the customer experience on our platform”says Robert Gentz, co-founder and Co-CEO of Zalando.
Zalando Second Hand comes just a few months after the launch in Spain of , which allows retailers to sell their products directly in their eCommerce,
Zalando’s vice president of direct-to-consumer, assured in June that this is a situation of “win-win for customers, retailers and Zalando, as andThe customer gets more relevant products with direct, shorter and faster delivery routes that are more environmentally friendly, while the retailer generates profits online And you can also benefit at the point of sale: we know from participating retailers that they can now offer even more varied product ranges because they reach a wider audience. People used to think twice before putting an unusual item on the shelf. With Connected Retail, retailers know that this item is most likely to be sold, at least online. And with more diverse shelves, the customer has more to discover in the store.”
Zalando Connect is open to all retailers and brands with physical stores. They can easily connect their catalogs to the platform while Zalando offers payment services, customer service and support through a personal account manager and its order management software.
For its part, the second-hand launch will be accompanied by a marketing campaign called “Be part of the change” that will encourage customers to exchange, find and create new outfits with unique fashion items. The campaign will appear on Zalando’s own channels and those of the six second-hand markets where it is available.
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