For years, the presence of in the digital scene has been growing gradually, together with the rise of electronic media. In the same way, various opportunities have been appearing for these creators to generate income from their content. One of the sectors most exploited by content creators has been the gaming, having YouTube as the preferred platform to publish.
However, many of these creators have begun to migrate from the renowned video platform to a newer, fresher environment: Twitch, To which, little by little, channels of all kinds of content have been added, from entertainment, cinema and music to science or… marketing ( ). For this reason we have decided to delve a little into the monetization possibilities offered by this streaming platform.
How to make money on Twitch
Belonging to Amazon, Twitch is the largest live streaming platform in the world, and as such has different monetization options for your content creators. In principle, Twitch offers its content creators two native forms of their website for monetization: the affiliate system and the partner system.
As it says on its website, Twitch “Brings qualified streamers one step closer to their dream of being able to make a living from what they are passionate about.” To enter this program, the streaming platform demands compliance with certain aspects by the creators. The first of these is to have issued at least 8 hours in the last month, which must be spread over at least 7 different days.
On the other hand also Account will need to maintain at least 50 followers and reach a minimum of 3 concurrent viewers in the last month. That said, Twitch makes tools like subscription, bits, and game sales available to its affiliates so they can generate revenue.
1.1 Subscriptions
While it’s possible to follow creators for free, you can also it is possible to subscribe to their channels and have access to premium content. Thus, depending on what each creator decides, subscribers will be able to get rid of ads, get new emojis, emblems or access exclusive streaming and chat within the channel.
1.2.Bits
On the other hand they are the bits, which is the current currency within the platform, something like the virtual currencies of . These can be purchased at the top of the screen, by clicking Buy Bits, with a minimum transaction of 100 bits for €1.53.
1.3. Sales
Finally, there is the sale of games or items within the game: this option is closely related to the culture of gamification within Twitch. Thus, users will be able to see offers about the game or its items that the streamer is playing as long as they are available on the platform. The streamer will receive 5% of each sale made through this medium.
The partner system is very similar to that of affiliates, however its acceptance criteria is a bit more demanding. To opt to be a partner it is necessary to have a average transmission of 25 hours spread over a minimum of 12 days. In addition, the channel must have a average of 75 viewersin the last 30 days.
Beyond these more stringent requirements and access to affiliate tools, formats are very similar to those of affiliates, but expanded. So partners can earn money through various ads in their streams. Additionally, they have a series of advantages over account personalization and controlsuch as greater options for creating stickers, lifetime subscriptions, among others.
Alternative ways for monetization on Twitch
With this we have already talked about the native options offered by Twitch to ensure that its creators can live from their content. In the same way, as Twitch is a very open platform, it gives rise to the integration of different tools for monetization, let’s see what they are about.
3. Donations
This means of monetization works from the integration of Twitch, a software for the monetization and growth of streamers. Its implementation is quite simple: content creators can extensively modify their About pages, and integrate a donation button in them. This button will send users to the Streamlabs platform where they can make the donation they want through their PayPal link.
With this monetization channel we fully enter into gamification, a feature that is very compatible with the style of Twitch and the new digital trends. This tool allows streamers to create interactive card deckswhich will give your broadcasts a more dynamic rhythm.
For example, depending on the card that a user has, he could change the name of the emission or have the creator complete a challenge during this. These cards are usually sold by chests and go into action the moment the user picks it up, digitally, in the middle of the transmission.
5. Streaming
Streaming is an automated platform for embedding video ads directly into Twitch streams, basically like a tv ad. Like the previous one, this option does not require the creators to be affiliated or partners of the platform. Therefore, it proposes a direct monetization option, through the incorporation of advertising within the transmissions.
Other general options
In addition to these three options that we mentioned, other more general means of monetization in the digital world should be highlighted. Which are not specifically related to the characteristics of Twitch.
6. External affiliate platforms
One of these would be the products, a means of generating income that is widely used on different digital platforms. It consists of direct users to buy products on Amazon or through affiliate links. This option is quite compatible with Twitch if we take into account that it is part of the services of the eCommerce giant, Amazon.
7. Merchandise sales
Likewise, because influencers and streamers usually generate an image and a particular community, there is the option of merchandising. That is, create consumer products that may be of interest to the community, such as caps, t-shirts, etc. Something that celebrities have been working on for quite some time.
8. Sponsorships
Finally there is the option of the sponsors, that is, to have brands or services that support the channel by providing a channel for its dissemination. This offers a more personal character and greater interaction than regular advertising, since it could be worked by specialized campaigns.
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