With a picturesque name and something latin friendly, Uterqüe online has quickly joined the family of brands that make up the almighty, although with an impact that is still much less than that of brands as recognized and established as Pull&Bear, Bershka or course, .
In an attempt to promote awareness of Uterqüe online and, above all, to claim the market share that a company is supposed to have, the brand It has a curious online store, which we are analyzing today.
Uterqüe online: advantageous shipping conditions
One of the main hallmarks of the when it comes to creating its online stores is the care when it comes to offering advantageous shipping conditions For your customers. This could not be an exception, and has the possibility of collect, change and return your orders free of charge at any of its physical stores. In the case of Spain, this increases the possibilities.
In addition, in the event that customers do not agree with the delay of this system (3/5 days) or simply prefer to receive their purchase comfortably at home, the Uterqüe store has a really fast and cheap standard delivery (2/3 days, €3.95)as well as an express delivery (1/2 days) at a much lower price than similar services in other eCommerce (€5.95). Of course, in sales the delivery times may be longer. The return from the customer’s home is, like the one made in a physical store, free.
Uterqüe online: an austere design
Sober, elegant, sophisticated, careful, exquisite…. The assessment of the visual aspect of an eCommerce has a good percentage of subjectivity, and all those adjectives could correspond to it. However, the one that best defines the case of this brand is austere.
One thing that surprises us, in the case of Inditex, is that it does not geolocate automatically. Today this technology exists and it is rare. This implies that, when you enter, you have to choose between several countries until you find yours. You also have to take into account that, although you can choose a country with stores, there is a cart that indicates if they have online commerce. The store of uterqüe online It has this aspect to polish to be more competitive.
The store has a flat design, which seeks distinction as a currency. Beyond the preferences for the mix of black and white, the design of this eCommerce stays at one point too austere, which does not represent any attraction for the visitor. However, it has minimalist overtones that make it somewhat more attractive to its visitors, although it is not optimized when the images that appear in the rollover cover the menu letters.
navigation on the page
The layout of the menus, their development, the way of displaying the products on the screen and even the lack of management systems of them within each category, make, at times, the navigation in this eCommerce become bored. At least, the product sheets are well configured, with complete descriptions and numerous photographs that allow you to get a good general idea of each item. You can also choose the products by color and size.
You can find the products in their categories in the upper left menu and in the search section. The purchase process after registering or identifying yourself is simple and secure. In this sense, the hand of Inditex behind it is noticeable.
Other highlights of Uterqüe online
- Uterqüe online offers few surprises when it comes to accepted payment methods, counting on the classics card and PayPal, but ignoring other popular means, such as transfer or cash on delivery
- The Uterqüe online store has a telephone 900 customer service, but perhaps the presence of an online means of rapid response, such as chat, is missing.
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