YouTube Super Chat: the new way to monetize videos

A new tool has arrived to the video social network, the new YouTube Super Chat aims to monetize videos on the platform giving more visibility to fans who want to be noticed (and can afford it).

The system allows users highlight your comments in streaming video chat live in exchange for different rates. “Anyone who watches a live stream can purchase a Super Chat” cites the platform.

YouTube Super Chat arrives to highlight the best comments

The message will be highlighted in the chat stream and you will stand out from the crowd to get more attention from your creator and other viewers. The comment will stay at the top of the chat for up to five hours, all depending on the amount of money that the user wants to contribute, as you can verify in the following table:

This is a way to encourage direct videos on the content platform, and also from maintain the connection between content creators and their fans (besides making good money). This function can only be used for live videos on the web or Android platforms, although at the moment the purchase of YouTube Super Chat on the iOS operating system is not available.

The central idea is to bet on live videos

The idea is not totally new, since the video game video streaming application already has a similar function called Twitch Cheerswhere paid comments are given greater exposure, although there is an option to highlight them for free with the application’s virtual currency.

In addition, some questions arise regarding the operation once the tool is launched. For example, in direct videos that have millions of followers, if a large number of people decide to pay the amount of money for the comments, what would the order of these be? There won’t be room for everyoneat least not the way chat is currently set up.

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Another idea that is going around is that they could use this tool to send their hate messages, but, YouTube Super Chats are also subject to moderationso if a hater pay to feature your comment, you will sadly lose your money.

At the moment some test users are already using this feature, but YouTube Super Chat It will be released on January 31 for creators in more than 20 countries and viewers in more than 40 countries.

YouTube will disappear the option of Fan Funding

The incorporation of this functionality supposes the disappearance of the “Fan Funding” option” through which fans could directly finance content creators. This system will remain available for users who were already registered. until February 28date on which it will be deleted.

So if you’re ready to try out the new YouTube Super Chat and want your comments to stand out on live broadcasts, all we can do is recommend that you take a tour of our site so that don’t miss any opportunity to stand out and help your favorite content creators.

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