It has cost Facebook a lot the controversy surrounding segmented political advertising in recent years, especially since the last US election in which he was elected president thanks, in part, to his powerful social ad campaign. To try to make active campaigns on Facebook more transparent, a new tool called AdLibrary, your ad library with which users will be able to check any data about advertising on the social network.
You will be able to know all the details of the active campaigns on Facebook
And it is that in addition to the fact that publicity due to foreign interference achieved up to 10%has also had an impact on other campaigns, as in the case of and the one in which advertising on Facebook helped the country of the European Union.
The archive of active campaigns on Facebook was launched a year ago, but it only included information on political advertising in the US. However, after the great controversy surrounding the , the g platform has decided show all those brands that have an active campaign, as well as political ads that are already inactive.
This new transparency tool in your campaigns also is active in Spain since last Friday, for political parties and candidates seeking create active campaigns on Facebook for the General Elections on the 28th and then link to the next European, municipal and regional elections.
According to the , transparency in active Facebook campaigns seeks “prevent foreign interference and increase the transparency of advertising political and thematic”, that is, ads about political campaigns from one country that are financed from another will not be allowed.
Transparency for the elections to the European Parliament and member countries
To create active campaigns on Facebook, political parties must first register with Ad Library, otherwise they will not be able to show ads on the social network.
During this registration phase, candidates and parties must obligatorily activate two-step verification, provide documentary evidence that they are who they say they aresuch as the DNI or a certificate that certifies before the Registry of Parties, and mark your campaign in the category “political ad”.
In creating the ad, advertisers should specify the name of the person paying for the ad, and the name of the candidate or party for which the advertisement is made. “This type of information is what will appear in the ad library, simply as part of our commitment to increase and ensure the authenticity behind political ads and to protect the integrity of the elections.” .
How to use the ad library on Facebook
If you want to know in depth the information about political campaigns or any brand on Facebook, you just have to enter , and perform a search using keywords or capturing the name of the page what you want to check.
By selecting the desired option, the personal details of the ad record will appear, how long has it been active and in which places, the number of impressions, the audience divided by gender and age and the total cost. In the case of Spain, where this function has just been released, this cascade of data will be gradually expanded.
Facebook ensured that everyone the data will remain active seven years from its creation date, as you can see in the example of :
The new transparency system could allow researchers, the government, journalists, or anyone else with an interest, to ensure that Facebook ads are not used to broadcast, suppress voting, exacerbate polarization or make it inaccurate.
Currently, the only national party with an active campaign on Facebook is Canas you can see in this image:
Yes ok the transparency of active campaigns on Facebook has arrived in Spain and will spread throughout Europe in the coming months, in addition to the United States they are already active in , India, Ukraine and Israel and the social network plans to make them available worldwide at the end of June.
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus