How to choose the best hosting for your ecommerce in 2021 – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

If one of your goals for 2021 is to launch a new ecommerce, one of the issues you will have to address is where to host your online store. Therefore, in this article, we help you to choose the best hosting for your new project ahead of this 2021.

The first decision you will have to make is to know what type of hosting plan to choose: between a shared hosting plan or a specialized hosting plan. To choose the right hosting plan, you can look at many issues: the resources you will need, the hosting configuration, if it has added services such as backup or SSL certificate, the number of domains and the storage capacity you will need.

Hosting Prestashop: a server with special configuration for your ecommerce

One of the options that you will find in the market is that of specialized hosting. Is about shared hosting plans but whose configuration is especially designed for a cms specific. If to design your ecommerce you are going to choose to do it in Prestashop, then a fantastic option is to choose a . If you are going to set up your online store with WordPress and WooCommerce, then perhaps your best option is to opt for a WordPress Hosting.

What characteristics should you take into account to choose the best provider?

  • Support Service and Customer Service. It would be recommended that the hosting you choose has support 24 hours a day, 365 days a year, since you never know when that incident may arise that endangers your online store. Also, check if the service is in Spanish since sometimes it is difficult to be able to explain what is happening to your ecommerce, as well as having to do it in a language that you do not master.
  • Scalable service. Normally, a digital project starts with some basic needs and grows day after day. That is why the ideal is that your hosting plan can grow with it. Look at the storage space they offer you in the lowest plans, and above all, if the provider offers you the possibility of increasing storage in case your products increase as well as the need for space.
  • Backups and SSL certificates. For any ecommerce project it is vital to have an SSL certificate. Many providers include the free certificate Let’s Encryptyou between your services. It is a good starting point. In addition, in many specialized hosting plans, they usually include automated backup services. This is something highly valued, since if you have updated backups, you can restore one in the event of any technical incident.
  • Security Anti Hacking. Make sure that the hosting provider does not wash their hands of any malware attack. In this sense, there are many specialized hosting plans that include automatic cleaning and patching services. Plus point.
  • Self-installing applications. Most providers already offer the most popular apps (Prestashop, WordPress, Moodle) pre-installed so that the user can have their website up and running in just one click. It’s a useful thing to keep in mind.
  • Where does the hosting provider have the servers located? Always ask for this information, as this will affect the positioning of your online store. Make sure that the provider has servers in Spain.
  • Speed. An important question is how fast is the server that they offer you. In this sense, a slow load on your page can cause the user to leave. See if they offer you SSD drives and if they are optimized.
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Other options: Shared Hosting and VPS

If one of the variables that you must weigh for your business is the cost of the hosting plan, you may prefer to opt for a Basic Shared Hosting, not specialized. Although the price difference with a Specialized Hosting, which you can find in the market from 4.15 euros per month in annualized plans, is no longer so important, it is true that always they are usually cheaper. On the contrary, you will lose functionalities and your server will not be configured with the specific needs of any CMS.

If you have a budget, you may prefer to opt for a service that you do not share with other customers. In both basic and specialized shared hosting, you will have to share server resources with other clients. This is avoided by choosing a VPS server. With this plan, the client has a server exclusively for him with his own resources. It will give you independence, more performance and more customization options.

conclusion

If this 2021 you are going to start an ecommerce project and you are sure that you are going to design it with Prestashop or WooCommerce, your best option, the cheapest but with special functionalities, will be to opt for a Specialized Hosting Prestashop or a WordPress Hosting. It is an intermediate solution to obtain a server configured especially for cms and with a very competitive price.

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