The social network par excellence, Facebook, of its space for sale of products in Spain and other European countries. The idea was that the facebook marketplace occupy a very important place on the platform, and allow it to compete with the big names in the second-hand sales sector, such as Wallapop.
The truth is Facebook I already had that they allowed to have geolocation to search close groups to us and communicate with potential customers in direct messages, but the success of its marketplace has been undeniable: according to Mark , at the end of the first quarter of 2021 this service
And all of them search for an article of interest and generate profits and traffic, much network traffic. This is how the Facebook marketplace has become a reference among specialized tools in the sale of second hand between individuals.
What you can do on Facebook Marketplace
The Facebook marketplace can be found at shop icon present in both the desktop version and the mobile version of the application. Similarly, its main function, as we know, is to carry out purchase transactions – sale of products, whether new or used.
The main thing is clearlybuy and sell goods or services, pTherefore, you will be able to send messages and pay through Messenger (although this option is not available in Spain), without the need to give your telephone number, address and or any other type of sensitive information to third parties. In addition, Facebook Marketplace offers you the possibility of joining buying and selling groups to exchange opinions or share products on sale with other users with similar interests to yours or who are in your geographical area.
Facebook Marketplace for Businesses
While individuals can put items up for sale, businesses can use Marketplace for the following:
- Show item inventory retail sales, home rentals, vehicles and event tickets.
- Advertise your store or their items to reach more people, even if they don’t post content directly to Marketplace.
- Show new or refurbished items from your Facebook Page shop for free and allow customers to make purchases without leaving Facebook.
And another option is to set up a Facebook store with your business page and sell as a business on Marketplace.
Facebook describes this section as a service for users to post the amount of inventory they have for free; these can be new or refurbished. This second category is the most used by users who want to earn an income with products that they no longer find useful, but that can be used by someone else.
How to sell on the Facebook marketplace
Selling on the Facebook marketplace is very simple: we just have to upload the product, add a series of features and additional information, set a price and publish it. This, of course, in a very general way. In any case, below we explain the data to follow to make efficient use of this marketplace of the most used social network in the world.
- Open Facebook on your computer or mobile.
- Access the news section and access Marketplace by clicking on the little shop icon. In the web version you will find it in the menu located on the left side and in the mobile app by clicking on the icon of the three horizontal stripes in the lower right margin.
- click + Create new listing or Sell an item.
- Choose the type of publication you want to make, that is, what is the product category What are you going to put up for sale? The available categories are “Item for sale”, “Vehicle for sale”, “Property for sale or rent” and “Job offer”.
- Fill in the ad with its different sections. you have to add Photos of the product in the “Add photos” section. When you click on this option, a window of your file explorer will open so that you can select the images on your computer.
- Describe the item putting a title to the ad, applying a price and selecting the category to which it belongs. You also have to choose what state it is in and a description about it.
- Optionally you can add details about your approximate location and you can also hide the ad from your Facebook friends.
10 tips to increase your sales with the Facebook marketplace
Since we have seen what this section of Facebook is about and how we can start selling in it, we have also brought some tips to get the most out of the marketplace. In order to boost sales, whether it’s a small business or just someone who wants to get rid of a product they no longer use.
1. Research what are the best-selling products on Facebook
Knowing the demand and competition within any market is key to the growth of any business.. To do this, check the categories to find out which products have the most sales and evaluate the chances that yours will be purchased.
2. Add quality photos of your products
Visual impact is something very important in electronic commerce, and if there is something that stands out in this marketplace, it is the option to upload up to 10 images of the product. Try to take good photos, that have a suitable frame, good light and show all the details when required, because this is what will make the difference. And do not forget that the size should not be less than 600 pixels.
3. Select the appropriate category of the product you want to sell
Choosing the category that best fits your product is very important. Although many users use the search engine for a faster and more direct experience, some prefer to discover products in a more traditional way, exploring the categories listed. If the product is not properly identified, it could go unnoticed by potential customers.
4. Use the : use keywords in the title and description
The SEO andit’s a An essential point for the user to quickly find your product. Research the words that your potential customer uses to search for products similar to the one you sell. Remember that positioning is not something that is achieved overnight, it requires time, research and patience to achieve the best practice adapted to your product or service.
5. Complete all the fields that the platform asks you to the maximum
The more complete a product file is, the greater the range of findability that Facebook will give it, since it will appear according to the search for the characteristics it has. In addition, this will also ensure that the end customer is really interested in the product, and proceeds more quickly with the purchase.
6. Do not forget to put prices
In companies there is a tendency, which can annoy potential customers, which is not to talk openly about prices. This is undoubtedly a bad strategy, as it adds one more step to the consumer on their purchase path, when what they are looking for is a more comfortable and efficient process. Also, this is a great way to segment potential customers according to their purchasing power.
7. Don’t lie
Claiming that a product is free, that it is new, or that it has features that are not real just to attract the attention of customers or move up in the list, is a bad strategy. Here they would not only be playing with the interest of the customer, but could attract measures from Facebook motivated by complaints from dissatisfied customers.
8. Create an online profile with your brand
Potential buyers will visit the seller’s profile. Therefore, taking care of the profile image is important, since if it transmits a bad image, it will give mistrust.
9. Post the same article only once
Many users insist on publishing articles more than once because they believe they have more visibility. However, this is bad practice because Facebook will detect it as spam; it could even block your account.
This does not mean that you cannot publish a product again to show new photos, with a different title and a more attractive and optimized description. In this way, Facebook will not consider your ads as spam.
10. Consider paid ads in the Facebook marketplace
It will cost you cheaper and you will have more reach by paying ads in the Facebook marketspace than in the Facebook feed.
Benefits of selling on the Facebook marketplace
There are 4 great benefits that make Facebook Marketplace stand out from other channels:
- The publication lifecycle. The publications that are published in the Marketplace will appear for a much longer time visible to the user. While for example on a Facebook page, time is more limited.
- Order the products by geographical proximity. Marketplace organizes the products according to the geographical location that it shares with the potential customer. Although there is also the option to expand that radius.
- Findability. This goes hand in hand with optimizations of your posts. The better optimized they are, the better you will be found. In fact, this will extend the life cycle of your products.
- Better interaction with your customers. Through a private chat, buyer and seller can interact and build a much closer relationship.
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