eSports are a real explosion among the millennial generation. There are more and more teams and brands interested in this growing sector that at a professional level 385 million viewers generating almost 700 million dollars, according to data from the consulting firm Deloitte. A clear example of this is the sponsorship Forocoches and Hawkers will toast to x6tence, the oldest video game club in Spain.
What is X6tence
has been consolidated since its foundation in 2004, as the most important professional Spanish eSports club and currently compete in different gaming leagues like Counter Strike, League of Legends, Rocket League, Pro Evolution Soccer, Fifa, Street fighter V and Player Unknow Battlegrounds.
Forocoches and Hawkers bet on x6tence in eSports
The great growth that this sector has had has caused many brands to want to bet on eSports in Spain, Forocoches and Hawkers have joined in this trend to help more young people to start a professional career as gamers and help revolutionize the eSports industry in the country.
Inaki Sorianoone of the founders of the famous brand of sunglasses Hawkers and now owner of X6tense : “This is the beginning of a new stage of eSports in Spain. Close the first sponsorship in the history of Forocoches It is the clear example of everything that is to come in x6tence. This is not a game”.
In fact, Soriano recently split from Hawkersa company that he helped set up, to land in the eSports sector with , and already controls 90% of the club, and the remaining 10% is owned by the star player and image of the project, Antonio Rivas del Rey, FlipiN.
Spain has great potential in the eSports sector
The union of X6tence, Forocoches and Hawkers will mark a before and after in the Spanish eSports sector. Although sponsorship figures have not been announced and it is true that Forocoches and Hawkers are new to the scene, the three brands are innovative in each of their fields and they have achieved a large number of young people, which will favor that with this union they will be able to favor the growth of electronic sports in the country.
The growth of eSports is unstoppable. In fact in 1995 online players in multiplayer reached 100 million worldwide and today they exceed 2,600 million. Their reach is so great that they have managed to overcome specifically on Facebook, which reports a total of 50 minutes a day compared to 51 used by video gaming platforms.
In Spain, it has signed a strategic agreement with ESLthe world’s largest eSports company, also started the creation of a professional esports club called Movistar Riders to generate exclusive eSports content in addition to the construction of the physical headquarters called Movistar Gaming Centera meeting point between professionals, players and fans.
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