If you are a fashion retailer, you may have considered taking advantage of the Zalando marketplace to drive sales. Obviously, because the sustained, solid and extraordinary growth of the German company Zalando has made it the leading operator in the sector in Europe.
Just one figure: in 2021, its clothing sales turnover was 25% higher than in 2020.
We tell you why you should sell on Zalando if you have your own online store and what steps you must take to become part of it. marketplaceintegrate your store and how helps you get it.
Why sell on Zalando: 3 reasons
If you have a e-commerce fashion, you have a good opportunity if you integrate your business in the marketplace of Zalando. So many retailers are already Zalando Partners, why?
1. Because of the low commissions
There is no setup fee and the sales fee is a flat monthly rate, plus a 5-25% commission on each product sold. This amount depends on the product category.
2. Because of its scope
The marketplace has almost 50 million customers, 5 billion views in its website and presence in 23 countries. That is, imagine reaching hundreds of thousands or millions of customers without having to do marketing and promotion on your own. Your online store maintains the essence of your brand, and as a Zalando Partner you can go beyond the limits of being a small retailer.
3. Because of the management facilities
zalando handles the payment process and customer serviceso you can save yourself the most tedious and delicate parts of management.
You can even outsource the logistics and let Zalando do the shipping if you join the Zalando Fulfillment Services program and store your products in their warehouses.
In this way, Zalando Partners benefit from an efficient management system for stockpackaging and shipping offering your customers a quality standard that is difficult to beat.
How to become a Zalando Partner
Zalando imposes some strict requirements to admit their partners and it is a long process with a lot of paperwork (which you can see in ). For starters, in addition to obviously selling fashion items, you need to be able to offer free shipping and returns and up to 100-day returns.
There are two forms of collaboration. You can be part of the basic Partner Program, where Zalando takes care of payments and customer support. Or you can go further and enter the service and to take care of the returns, the storage of the stock and order management.
In this image of Zalando you can see it:
When Zalando accepts you, you will be able to access the zDirect toolwhich is used to manage your operations on the platform.
Once the major procedure has been passed, what would be the next step? Integrate your catalog with Zalando. The ideal is to work with a feed management tool that facilitates this integration with Zalando (and if possible, with many other marketplaces).
You can get even more out of it if you integrate Zalando with Channable
Channable works as an integrator: you upload your product information to Channable and the tool takes care of moving it to Zalando. This way you ensure that your product information meets Zalando’s requirements and is always up to date.
What happens if you receive an order at Zalando? With the They come directly to your online store. This synchronization allows you to streamline the management of all your orders and save a lot of time.
Another important functionality is being able to optimize the information of your products, making your ads much more attractive. In addition, you can easily filter those products that you are not interested in selling.
Ultimately, thanks to API connection offered by Channable you will get your (and many other marketplaces) as easy as possible. In this way, you can dedicate all those hours to boosting your business.
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